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~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
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USA
Brand management
10,446
Markenführung
10,446
Markenimage
8,009
Brand image
8,002
Consumer behaviour
7,721
Konsumentenverhalten
7,720
Brand
4,769
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4,696
Beziehungsmarketing
2,364
Relationship marketing
2,364
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1,556
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1,556
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1,359
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1,358
Advertising effects
1,168
Werbewirkung
1,168
Marketing management
994
Marketingmanagement
992
Designation of origin
837
Herkunftsbezeichnung
837
Customer satisfaction
814
Kundenzufriedenheit
814
Luxury goods
781
Luxusgüter
781
Tourism marketing
742
Tourismusmarketing
742
United States
729
Brand loyalty
696
Advertising
692
Werbung
671
Corporate reputation
661
Firmenimage
661
Markentreue
605
Destination management
593
Destinationsmanagement
593
Einzelhandel
584
Retail trade
584
Emotion
568
Viral marketing
501
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713
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Article in journal
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117
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78
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78
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61
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60
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45
Hochschulschrift
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35
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9
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6
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Bronnenberg, Bart J.
5
Christodoulides, George
5
Petty, Ross D.
5
Bennett, Gregg
4
Flynn, Leisa Reinecke
4
Fournier, Susan
4
Gammoh, Bashar S.
4
Laroche, Michel
4
Walsh, Patrick
4
Bardhi, Fleura
3
Buchanan-Oliver, Margo
3
Burmann, Christoph
3
Calantone, Roger J.
3
Chintagunta, Pradeep K.
3
Dimofte, Claudiu V.
3
Dubé, Jean-Pierre
3
Ferreira, Mauricio
3
Friedman, Monroe
3
Goldsmith, Ronald E.
3
Johansson, Johny K.
3
Jung, Jaehee
3
Kim, Youn-kyung
3
Lennon, Sharron J.
3
McQuarrie, Edward F.
3
Melewar, T. C.
3
Miller, Darryl W.
3
Mittal, Vikas
3
Phillips, Barbara J.
3
Pitt, Leyland F.
3
Romaniuk, Jenni
3
Roper, Stuart
3
Ross, Stephen D.
3
Steiner, Robert L.
3
Sung, Yongjun
3
Townsend, Janell D.
3
Voss, Kevin E.
3
Winterich, Karen Page
3
Akdeniz, M. Billur
2
Arnade, Carlos Anthony
2
Bagozzi, Richard P.
2
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Books on Demand GmbH <Norderstedt>
1
Published in...
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The journal of brand management : an international journal
37
The journal of product & brand management
23
Psychology & marketing
21
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of business research : JBR
17
Journal of advertising research
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
International journal of hospitality management
11
Journal of fashion marketing and management
11
Journal of marketing theory and practice
10
The journal of consumer marketing
10
International journal of market research : JMRS ; the journal of the Market Research Society
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
European journal of marketing : EJM
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of international consumer marketing
8
Journal of international marketing
8
Journal of marketing
8
Journal of retailing and consumer services
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Corporate reputation review : an international journal
7
Harvard business review : HBR
7
International journal of sport management and marketing : IJSMM
7
MSI reports : working paper series
7
Marketing letters : a journal of research in marketing
7
The IUP journal of brand management : IJBRM
7
Harvard-Business-Manager : das Wissen der Besten
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of wine business research : IJWBR
6
Journal of marketing for higher education
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
Tourism management : research, policies, practice
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of consumer behaviour : an international research review
5
Journal of marketing management : MM
5
Journal of marketing research : JMR
5
Journal of promotion management : JPM
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
Journal of travel and tourism marketing
5
Sport management review
5
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ECONIS (ZBW)
734
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101
Do me-too brands price lower than the feature pioneer?
Sinapuelas, Ian Clark S.
;
Robinson, William Thomas
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 350-358
Persistent link: https://www.econbiz.de/10009625057
Saved in:
102
An analysis of the syntactic complexity in service corporation brand slogans
Miller, Darryl W.
;
Toman, Marshall
- In:
Services marketing quarterly
36
(
2015
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10010520737
Saved in:
103
Why the level-free forced-choice binary measure of brand benefit beliefs works so well
Rossiter, John R.
;
Dolnicar, Sara
;
Grün, Bettina
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
2
,
pp. 239-256
Persistent link: https://www.econbiz.de/10011300244
Saved in:
104
Why brand drugs priced higher than generic equivalents
Iacocca, Kathleen
;
Sawhill, James
;
Zhao, Yao
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10011302283
Saved in:
105
Validation of a fashion brand image scale capturing cognitive, sensory, and affective associations : testing its role in an extended brand equity model
Cho, Eunjoo
;
Fiore, Ann Marie
;
Russell, Daniel W.
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10011287648
Saved in:
106
A better way to map brand strategy
Dawar, Niraj
;
Bagga, Charan K.
- In:
Harvard business review : HBR
93
(
2015
)
6
,
pp. 90-97
Persistent link: https://www.econbiz.de/10011296653
Saved in:
107
"Being hooked" by a brand story : a view of regulatory focus
Lin, Chien-huang
;
Chen, Ming-yi
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 692-712
Persistent link: https://www.econbiz.de/10011296911
Saved in:
108
Back to basics in the marketing of place : the impact of litter upon place attitudes
Parker, Cathy
;
Roper, Stuart
;
Medway, Dominic
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1090-1112
Persistent link: https://www.econbiz.de/10011405209
Saved in:
109
Celebrity endorsement, self-brand connection and consumer-based brand equity
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 449-461
Persistent link: https://www.econbiz.de/10011443002
Saved in:
110
Grounding consumer-brand engagement : a field-driven conceptualisation
Graffigna, Guendalina
;
Gambetti, Rossella C.
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
4
,
pp. 605-629
Persistent link: https://www.econbiz.de/10011443607
Saved in:
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