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Search: "European journal of marketing : EJM"
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European journal of marketing : EJM
66
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ECONIS (ZBW)
66
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1
Reflections on a decade of EJM and marketing scholarship : the good, the bad, and the future
Lee, Nick
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1774-1798
Persistent link: https://www.econbiz.de/10011773701
Saved in:
2
Measuring integrated marketing communication by taking a broad organisational approach : the firm-wide IMC scale
Porcu, Lucia
;
Barrio-García, Salvador del
;
Kitchen, …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 692-718
Persistent link: https://www.econbiz.de/10011698272
Saved in:
3
Extending service brands into products versus services : multilevel analyses of key success drivers
Sichtmann, Christina
;
Schoefer, Klaus
;
Blut, Markus
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 200-218
Persistent link: https://www.econbiz.de/10011626472
Saved in:
4
Being the first entrant and getting stuck in the middle : the risks of becoming the intermediate pioneer
Montaguti, Elisa
;
Zammit, Alessandra
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10011725661
Saved in:
5
Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships
Paulssen, Marcel
;
Roulet, Raphael
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1011-1028
Persistent link: https://www.econbiz.de/10011708799
Saved in:
6
Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing
Roy, Rajat
;
Rabbanee, Fazlul K.
;
Sharma, Piyush
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 816-837
Persistent link: https://www.econbiz.de/10011529671
Saved in:
7
Anthropomorphic packaging : is there life on "Mars"?
Triantos, Alexandros
;
Plakoyiannaki, Emmanuella
;
Outra, …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 260-275
Persistent link: https://www.econbiz.de/10011453355
Saved in:
8
Firm-brand community value co-creation as alignment of practices
Skålén, Per
;
Pace, Stefano
;
Cova, Bernard
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 596-620
Persistent link: https://www.econbiz.de/10011309580
Saved in:
9
Control mechanisms and goal orientations : evidence from frontline service employees
Alencar Rodrigues, Luiza Cristina
;
Coelho, Filipe
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 350-371
Persistent link: https://www.econbiz.de/10011309600
Saved in:
10
Asymmetric preferences for leaders and implications for followers
Wilkie, Dean Charles
;
Johnson, Les
;
White, Lesley
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1256-1275
Persistent link: https://www.econbiz.de/10011338678
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