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Direktmarketing
1,888
Direct marketing
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3
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1
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Health marketing quarterly
8
Journal of advertising research
4
Direct marketing : an international journal
3
Journal of Consumer Marketing
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
3
The journal of law & economics
3
Working paper / National Bureau of Economic Research, Inc.
3
American journal of agricultural economics
2
European journal of operational research : EJOR
2
IFM-Materialien
2
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
Interactive and multi-channel marketing
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of business & economics research
2
Journal of retailing and consumer services
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Advertising in developing and emerging countries : the economic, political and social context
1
Agricultural and resource economics review : ARER
1
Akron business and economic review
1
Arbeitspapier / Westfälische Wilhelms-Universität Münster, Marketing Centrum Münster
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Bridging the gap between advertising academia and practice
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1
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1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Effizienz, Qualität und Nachhaltigkeit im Gesundheitswesen : Theorie und Politik öffentlichen Handelns, insbesondere in der Krankenversicherung ; Festschrift zum 65. Geburtstag von Eberhard Wille
1
Enterprise & society : the international journal of business history
1
European Business Review
1
European Journal of Marketing
1
Frontiers in health policy research
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ECONIS (ZBW)
141
Other ZBW resources
8
USB Cologne (EcoSocSci)
3
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1
Revisiting Pfizer's DTCA of Lipitor using Dr. Jarvik as a spokesperson : analyses under the teleological and deontological theories of ethics
Koku, Paul Sergius
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 99-114
Persistent link: https://www.econbiz.de/10012821776
Saved in:
2
The gender gap in self-promotion
Exley, Christine L.
;
Kessler, Judd B.
-
2019
Persistent link: https://www.econbiz.de/10012128937
Saved in:
3
The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States
Koku, Paul Sergius
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10012607837
Saved in:
4
A local seller's app channel strategy concerning delivery
Tao, Zhiying
;
Gou, Qinglong
;
Zhang, Juzhi
- In:
International journal of production research
58
(
2020
)
1
,
pp. 220-255
Persistent link: https://www.econbiz.de/10012193955
Saved in:
5
Ask your doctor? : direct-to-consumer advertising of pharmaceuticals
Sinkinson, Michael
;
Starc, Amanda
- In:
The review of economic studies : RES
86
(
2019
)
2
,
pp. 836-881
Persistent link: https://www.econbiz.de/10012109388
Saved in:
6
The anywhere, anytime market : the 800-number, direct marketing, and the new networks of consumption
Popp, Richard K.
- In:
Enterprise & society : the international journal of …
19
(
2018
)
3
,
pp. 702-732
Persistent link: https://www.econbiz.de/10011933995
Saved in:
7
Improving direct marketing activities effectiveness using analytical models : RFM vs. logit model on a casino case
Tabaj, Tjas̆a
;
Bratina, Danijel
- In:
Management
13
(
2018
)
4
,
pp. 323-334
Persistent link: https://www.econbiz.de/10012133937
Saved in:
8
Is targeting online information diffusers based on their personality traits and influencer types misleading?
St-Onge, Anik
;
Senecal, Sylvain
;
Fredette, Marc
; …
- In:
Bridging the gap between advertising academia and practice
,
(pp. 79-86)
.
2017
Persistent link: https://www.econbiz.de/10011540316
Saved in:
9
Perfect versus imperfect direct advertising, and market performance
Esteban, Lola
;
Hernández, José M.
- In:
Journal of economics
122
(
2017
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10011743297
Saved in:
10
Challenges to replication and iteration in field experiments : evidence from two direct mail shots
Bowers, Jake
;
Higgins, Nathaniel
;
Karlan, Dean
;
Tulman, …
- In:
The American economic review
107
(
2017
)
5
,
pp. 462-465
Persistent link: https://www.econbiz.de/10011785886
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