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Search: subject:"cross-channel"
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United States
Multichannel strategy
337
Multikanalvertrieb
337
Einzelhandel
179
Retail trade
178
Online-Handel
146
Online retailing
145
Beziehungsmarketing
137
Relationship marketing
137
Consumer behaviour
117
Konsumentenverhalten
117
Distribution channel
113
Vertriebsweg
113
Electronic Commerce
61
Deutschland
51
E-commerce
51
Germany
50
Mehrgleisiger Vertrieb
41
Lieferkette
35
Supply chain
35
Internet marketing
33
Omnichannel retailing
33
Online-Marketing
33
Customer satisfaction
28
Kundenzufriedenheit
28
Omnichannel
28
Dienstleistungsqualität
26
Marketing management
26
Marketingmanagement
26
Service quality
26
Digitalisierung
24
Customer analysis
22
Kundenanalyse
22
USA
22
Digitization
20
Brand management
16
Markenführung
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Theorie
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Theory
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Fulgoni, Gian M.
2
Jerath, Kinshuk
2
Kumar, Anuj
2
Netessine, Serguei
2
Alamäki, Ari
1
Alber, Laura
1
Alexander, Bethan
1
Blazquez Cano, Marta
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Bondos, Ilona
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Chopra, Sunil
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Christoforou, Tandy
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Defee, C. Clifford
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Feddema, Daniek
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Gibbs, Richard
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Gibson, Brian J.
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Gu, Zheyin
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Hallikainen, Heli
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Ishfaq, Rafay
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Qu, Zhe
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Sriram, S.
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Tagashira, Takumi
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Tayi, Giri Kumar
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Vinhas, Alberto Sa
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Christian-Albrechts-Universität zu Kiel
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Journal of advertising research
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Annales Universitatis Mariae Curie-Skłodowska / H
1
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1
Direct marketing : an international journal
1
Exploring omnichannel retailing : common expectations and diverse realities
1
Harvard business review : HBR
1
International journal of electronic commerce : IJEC
1
International journal of physical distribution & logistics management : IJPD & LM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of retailing and consumer services
1
MIS quarterly
1
Management information systems : mis quarterly
1
Marketing letters : a journal of research in marketing
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Service systems science
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The international review of retail, distribution and consumer research
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The synergy of business theory and practice : advancing the practical application of scholarly research
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ECONIS (ZBW)
22
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1
The effect of
cross-channel
integration on cost efficiency
Tagashira, Takumi
;
Minami, Chieko
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 68-83
Persistent link: https://www.econbiz.de/10012060916
Saved in:
2
An omnichannel approach to retailing : demystifying and identifying the factors influencing an omnichannel experience
Hickman, Ellie
;
Kharouf, Husni
;
Sekhon, Harjit
- In:
The international review of retail, distribution and …
30
(
2020
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10012253877
Saved in:
3
Complementarity and cannibalization of offline-to-online targeting : a field experiment on omnichannel commerce
Luo, Xueming
;
Zhang, Yuchi
;
Zeng, Fue
;
Qu, Zhe
- In:
MIS quarterly
44
(
2020
)
2
,
pp. 957-982
Persistent link: https://www.econbiz.de/10012261989
Saved in:
4
The practicable aspect of the Omni-channel retailing strategy and its impact on customer loyalty
Christoforou, Tandy
;
Melanthiou, Yioula
- In:
The synergy of business theory and practice : advancing …
,
(pp. 239-260)
.
2019
Persistent link: https://www.econbiz.de/10012105754
Saved in:
5
Paywalls : monetizing online content
Pattabhiramaiah, Adithya
;
Sriram, S.
;
Manchanda, Puneet
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 19-36
Persistent link: https://www.econbiz.de/10012175882
Saved in:
6
How Albert Heijn applied the Omni-channel strategy : a case study
Feddema, Daniek
;
Yen, Yung-Shen
- In:
Theoretical economics letters
9
(
2019
)
2
,
pp. 415-423
Persistent link: https://www.econbiz.de/10012005466
Saved in:
7
Individual preferences of digital touchpoints : a latent class analysis
Hallikainen, Heli
;
Alamäki, Ari
;
Laukkanen, Tommi
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 386-393
Persistent link: https://www.econbiz.de/10012114183
Saved in:
8
Futurising the physical store in the omnichannel retail environment
Alexander, Bethan
;
Blazquez Cano, Marta
- In:
Exploring omnichannel retailing : common expectations …
,
(pp. 197-223)
.
2019
Persistent link: https://www.econbiz.de/10011954550
Saved in:
9
An information stock model of customer behavior in multichannel customer support services
Netessine, Serguei
;
Jerath, Kinshuk
;
Kumar, Anuj
-
2014
-
Rev. vers. of 2014/06/TOM
Persistent link: https://www.econbiz.de/10010485731
Saved in:
10
An information stock model of customer behavior in multichannel customer support services
Jerath, Kinshuk
;
Kumar, Anuj
;
Netessine, Serguei
-
2014
-
Rev. vers. of 2012/73/TOM
Persistent link: https://www.econbiz.de/10010387780
Saved in:
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