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~subject:"Vereinigte Staaten"
~subject:"Werbewirkung"
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Search: subject:"Zeitung"
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Vereinigte Staaten
Werbewirkung
Zeitung
2,546
Newspaper
1,424
Printwerbung
659
Print advertising
658
Deutschland
654
Presseverlag
643
Press publisher
642
Germany
390
USA
352
Electronic publishing
323
Elektronische Publikation
323
United States
319
Zeitung und Politik
259
Werbung
240
Advertising
211
Advertising effects
204
Theorie
201
Theory
194
Zeitschrift
194
Großbritannien
182
Konsumentenverhalten
156
Consumer behaviour
154
Anzeigenwerbung
149
Presse
149
Internet
141
Mediensektor
113
Media industries
112
United Kingdom
109
Meinungsfreiheit
108
Media coverage
104
Mediale Berichterstattung
104
Wettbewerb
104
Kommunikationsmedien
102
Communication media
101
Frankreich
97
Competition
94
Pressemarkt
93
Online-Marketing
92
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20
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Article
228
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201
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1
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Article in journal
136
Aufsatz in Zeitschrift
136
Aufsatz im Buch
25
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25
Graue Literatur
15
Non-commercial literature
15
Hochschulschrift
12
Working Paper
11
Arbeitspapier
10
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8
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7
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2
Bibliography included
2
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1
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1
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English
304
Undetermined
91
German
35
French
1
Author
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Flath, David
5
Emery, Edwin
4
Gierl, Heribert
4
Aronson, James
3
Cater, Douglass
3
Chattopadhyay, Tuhin
3
Gröppel-Klein, Andrea
3
Mogaji, Emmanuel
3
Mulken, Margot van
3
Olsen, G. Douglas
3
Phillips, Barbara J.
3
Pracejus, John W.
3
Schwarz, Uta
3
Smit, Edith
3
Werler, Herbert
3
Zotos, Yorgos
3
Barrett, Edward W.
2
Beerli-Palacio, Asunción
2
Calder, Bobby J.
2
Chowdhury, Rafi M. M. I.
2
Cohen, Bernard Cecil
2
Dahlén, Micael
2
Dalamu, Taofeek
2
Daly, John Charles
2
Dimoka, Angelika
2
Enschot, Renske van
2
Fox, Christoph
2
Gabszewicz, Jean Jaskold
2
Gerald, James Edward
2
Graber, Doris A.
2
Hampel, Stefan
2
Hansen, Flemming
2
Heinrich, Daniel
2
Hoeken, Hans
2
Hoffmann, Stefan
2
Hulten, Charles M.
2
Kalka, Jochen
2
Kalliny, Morris
2
Kimball, Penn T.
2
Kobre, Sidney
2
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United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
American Newspaper Publishers Association
2
Commission on Freedom of the Press
2
American Jewish Periodical Center on the Cincinnati Campus of the Hebrew Union College
1
American Newspaper Guild
1
Andrews Research, inc.
1
Bundesverband Deutsche Zeitungsverleger
1
Chicago Newspaper Guild
1
Council of Foreign Relations
1
Eastern New Mexico University
1
Florida State University
1
Graduate School Of Business Administration
1
Graduate facultaty, C. W. Post College of Long Island University
1
Hoover Institution
1
Inland Daily Press Association
1
Institute for Social Research, the University of Michigan
1
Library of Congress
1
Library of Congress / Processing Department
1
Library of Congress <Washington, DC> / Serial Division
1
Marquette University Institute of German Affairs
1
National Industrial Conference Board
1
National League of Cities
1
New York Times
1
Pennsylvania State University
1
Springer Fachmedien Wiesbaden
1
Swedish Pioneer Historical Society
1
Twentieth Century Fund Task Force
1
United States / Congress / House / Committee on the Judiciary / Subcommittee No. 5
1
University of California, Berkeley / Institute of Governmental Studies
1
University of Minnesota / Library / Newspaper and Microform Division
1
Wall Street Journal
1
Washington, DC
1
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International journal of advertising : the quarterly review of marketing communications
10
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of advertising research
8
Journal of business research : JBR
8
Journal of current issues and research in advertising : JCIRA
8
Public opinion quarterly : journal of the American Association for Public Opinion Research
8
Journal of marketing communications
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
European journal of marketing : EJM
4
Gazette : the international journal for communication studies
4
Journal of international consumer marketing
4
Australasian marketing journal
3
Communication arts books
3
Hearings before the Subcommittee on Antitrust and Monopoly of the Committee on the Judiciary / United States Senate : ... congress
3
International advertising and communication : current insights and empirical findings
3
Journal of global marketing
3
Journal of marketing research : JMR
3
Journal of promotion management : JPM
3
Political science quarterly : PSQ ; the journal public and international affairs
3
AEI Forum, American Enterprise Institute for Public Policy Research
2
Bridging the gap between advertising academia and practice
2
Business history review
2
Essay index reprint series
2
Forslag til fremme af beskæftigelse og valutaindtjening
2
International journal of advertising : the review of marketing communications
2
Journal of hospitality marketing & management
2
Journal of marketing theory and practice
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing
2
Marketing : ZFP ; journal of research and management
2
Prentice-Hall journalism series
2
Psychology & marketing
2
Publizistik : Vierteljahreshefte für Kommunikationsforschung
2
Rational debate seminars
2
Services marketing quarterly
2
Social science quarterly
2
Studies in media management
2
The American journal of sociology : AJS
2
The marketing review
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
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Source
All
ECONIS (ZBW)
423
USB Cologne (EcoSocSci)
6
EconStor
1
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131
Source characteristics and advertising effectiveness : the roles of message processing motivation and product category knowledge
Yılmaz, Çengiz
;
Telci, E. Eser
;
Bodur, Muzaffer
; …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 889-914
Persistent link: https://www.econbiz.de/10009426408
Saved in:
132
Wirkung humorvoller Printwerbung : eine Analyse moderierender Effekte zielgruppenspezifischer Merkmale
Schwarz, Uta
-
2011
Persistent link: https://www.econbiz.de/10009707346
Saved in:
133
Color effects on implicit memory in a print advertising context : a process dissociation procedure approach
Panigyrakis, George G.
;
Kyrousi, Antigone G.
-
2011
Persistent link: https://www.econbiz.de/10010191072
Saved in:
134
Network effects in the press and advertising industries
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001732849
Saved in:
135
Media placement versus advertising execution
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
2
,
pp. 217-230
Persistent link: https://www.econbiz.de/10003970836
Saved in:
136
The relative effectiveness of celebrity endorsement for print advertisement
Roozen, Irene T. M.
;
Claeys, Christel
- In:
Review of business and economics
55
(
2010
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10003974500
Saved in:
137
Negotiating subcultural authenticity through interpretation of mainstream advertising
Mikkonen, Ilona
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 303-326
Persistent link: https://www.econbiz.de/10003978127
Saved in:
138
The effectiveness of female nudity in advertising in three European countries
Dianoux, Christian
;
Linhart, Zdenek
- In:
International marketing review
27
(
2010
)
5
,
pp. 562-578
Persistent link: https://www.econbiz.de/10008906852
Saved in:
139
English in product advertisements in non-english-speaking countries in Western Europe : product image and comprehension of the text
Gerritsen, Marinel
;
Nickerson, Catherine
;
Hooft …
- In:
Journal of global marketing
23
(
2010
)
4
,
pp. 349-365
Persistent link: https://www.econbiz.de/10008701377
Saved in:
140
The information processing of print advertisements by middle-aged women
Chattopadhyay, Tuhin
- In:
Decision
37
(
2010
)
2
,
pp. 79-99
Persistent link: https://www.econbiz.de/10008808329
Saved in:
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