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~subject:"Viral marketing"
~subject:"Virales Marketing"
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Search: subject_exact:"Social network services"
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Viral marketing
Virales Marketing
Social Web
19,928
Social web
19,928
Online-Marketing
5,597
Internet marketing
5,545
Consumer behaviour
4,445
Konsumentenverhalten
4,445
Soziales Netzwerk
2,298
Social network
2,199
Beziehungsmarketing
1,958
Relationship marketing
1,958
Electronic Commerce
1,754
Brand management
1,718
Markenführung
1,718
E-commerce
1,706
Social media
1,671
social media
1,587
Online retailing
1,372
Online-Handel
1,372
Digitalisierung
1,358
Digitization
1,333
Internet
1,276
Markenimage
959
Brand image
954
Web 2.0 technologies
932
Web 2.0-Technologien
930
Customer integration
833
Kundenintegration
833
Digital platform
828
Digitale Plattform
825
Öffentlichkeitsarbeit
778
Public relations
763
Wissensmanagement
740
Knowledge management
732
Deutschland
699
Germany
686
Marketingmanagement
647
Marketing management
642
Social relations
639
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1,760
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367
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1,620
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146
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48
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3
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2,065
German
63
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Law, Chun Hung Roberts
13
Filieri, Raffaele
8
Loureiro, Sandra Maria Correia
8
Tan, Yong
8
Bigné Alcañiz, J. Enrique
7
Lu, Shijie
7
Schweidel, David A.
7
Ye, Qiang
7
Akram, Umair
6
Berger, Jonah
6
Chu, Shu-Chuan
6
Dwivedi, Yogesh Kumar
6
Gopinath, Shyam
6
Hennig-Thurau, Thorsten
6
Law, Rob
6
Liang, Sai
6
Moe, Wendy W.
6
Scott, David Meerman
6
Wallace, Elaine
6
Wiertz, Caroline
6
Xie, Karen L.
6
Adena, Maja
5
Fan, Weiguo
5
Flavián Blanco, Carlos
5
Hager, Anselm
5
Hong, Yili
5
Kim, Juran
5
Liu, Yong
5
Ranaweera, Chatura
5
Rita, Paulo
5
Sparks, Beverley
5
Stephen, Andrew T.
5
Wang, Qi
5
Wang, Xin
5
Adeola, Ogechi
4
Alavi, Shirin
4
Bartov, Eli
4
Bilal, Muhammad
4
Buil, Isabel
4
Buttle, Francis A.
4
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Friedrich-Schiller-Universität Jena
2
IGI Global
2
National Bureau of Economic Research
2
Academy of Marketing
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Fachhochschule Reutlingen / European School of Business
1
Information Resources Management Association
1
Mahawitthayalai Mahidon / Sathaban Wičhai Prachako̧n lae Sangkhom
1
National Health Commission Office
1
Nomos Verlagsgesellschaft
1
Springer Fachmedien Wiesbaden
1
Thai Health Promotion Foundation
1
Universität Bremen
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
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Journal of business research : JBR
83
Journal of retailing and consumer services
43
International journal of internet marketing and advertising : IJIMA
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of marketing communications
33
Information systems research : ISR
31
International journal of hospitality management
31
Tourism management : research, policies, practice
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Journal of management information systems : JMIS
24
International journal of advertising : the review of marketing communications
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Electronic commerce research
19
Journal of marketing
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of electronic commerce research : JECR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of hospitality marketing & management
17
Journal of marketing management : MM
17
The journal of product & brand management
17
International journal of contemporary hospitality management
16
Psychology & marketing
16
Journal of promotion management : innovations in planning and applied research
15
Journal of travel and tourism marketing
15
Technological forecasting & social change : an international journal
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing research : JMR
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Business horizons
13
International journal of consumer studies
13
International journal of business information systems : IJBIS
12
Journal of advertising research
12
Journal of internet commerce
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
International journal of technology marketing : IJTMkt
11
Journal of the Academy of Marketing Science
11
Electronic markets : the international journal on networked business
10
Journal of global marketing
10
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ECONIS (ZBW)
2,127
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2091
Social media: the new hybrid element of the promotion mix
Mangold, W. Glynn
;
Faulds, David J.
- In:
Business horizons
52
(
2009
)
4
,
pp. 357-365
Persistent link: https://www.econbiz.de/10003865696
Saved in:
2092
Die neuen Marketing- und PR-Regeln im Web 2.0 : wie Sie im Social-Web News Releases, Blogs, Podcasting und virales Marketing nutzen, um Ihre Kunden zu erreichen ; [alle Möglichkeit...
Scott, David Meerman
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003796747
Saved in:
2093
The impact of online user reviews on hotel room sales
Ye, Qiang
;
Law, Rob
;
Gu, Bin
- In:
International journal of hospitality management
28
(
2009
)
1
,
pp. 180-182
Persistent link: https://www.econbiz.de/10003799073
Saved in:
2094
Do word of mouth and advertising messages on social networks influence the purchasing behavior of college students?
Wallace, Dawn
;
Walker, Josie
;
Lopez, Tará
;
Jones, Mike
- In:
The journal of applied business research
25
(
2009
)
1
,
pp. 101-109
Persistent link: https://www.econbiz.de/10003801467
Saved in:
2095
Der Schlämmer-Blog : erfolgreich trotz Regelverstoß!
Maltzen, Ralf
;
Figge, Peter
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
1
,
pp. 34-38
Persistent link: https://www.econbiz.de/10003803931
Saved in:
2096
Opinion leadership and influence in online environments
Wiesner, Anja
-
2009
Persistent link: https://www.econbiz.de/10003851846
Saved in:
2097
Virtual communities : a marketing perspective
Valck, Kristine de
;
Bruggen, Gerrit H. van
;
Wierenga, Berend
- In:
Decision support systems : DSS ; the international journal
47
(
2009
)
3
,
pp. 185-203
Persistent link: https://www.econbiz.de/10003856230
Saved in:
2098
Online reputation systems in Web 2.0 era
Zheng, Weijun
;
Jin, Leigh
- In:
Value creation in e-business management : 15th Americas …
,
(pp. 296-306)
.
2009
Persistent link: https://www.econbiz.de/10003881318
Saved in:
2099
Pricing strategies for viral marketing on social networks
Arthur, David
;
Motwani, Rajeev
;
Sharma, Aneesh
;
Xu, Ying
- In:
Internet and network economics : 5th international …
,
(pp. 101-112)
.
2009
Persistent link: https://www.econbiz.de/10003928115
Saved in:
2100
The role of user-generated content in tourists' travel planning behavior
Cox, Carmen
;
Burgess, Stephen
;
Sellitto, Carmine
; …
- In:
Journal of hospitality marketing & management
18
(
2009
)
8
,
pp. 743-764
Persistent link: https://www.econbiz.de/10003923299
Saved in:
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