//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Zielgruppe"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"advertising medium"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Zielgruppe
Werbeträger
408
Advertising media
352
Werbung
114
Werbewirkung
112
Advertising effects
106
Advertising
101
Werbeplanung
88
Advertising planning
84
Deutschland
72
Germany
59
Internet marketing
53
Online-Marketing
53
Consumer behaviour
46
Konsumentenverhalten
46
Communication media
40
Kommunikationsmedien
40
Marketing management
39
Marketingmanagement
39
USA
39
United States
39
Theorie
35
Theory
35
Media industries
33
Mediensektor
33
Brand management
31
Markenführung
31
Marketing
26
Media usage
26
Mediennutzung
26
Target group
20
Computerspiel
19
Celebrity endorsement
18
Celebrity-Werbung
18
Internet
17
Mediaplanung
16
Markenimage
15
Video game
15
Advertising industry
14
Psychology of advertising
14
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
14
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Aufsatz im Buch
6
Book section
6
Hochschulschrift
2
Lehrbuch
2
Textbook
2
Thesis
2
Arbeitspapier
1
Case study
1
Fallstudie
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
English
11
German
10
Author
All
Esch, Franz-Rudolf
2
Roth, Simone
2
Unger, Fritz
2
Anand, Bharat N.
1
Baetzgen, Andreas
1
Beckmann, Klaus J.
1
Bichard, Shannon
1
Brettel, Malte
1
Breuer, Ralph
1
Burton, Scot
1
Chevalier, Corinne
1
Dierks, Sven
1
Durante, Nadia-Vittoria
1
Folse, Judith Anne Garretson
1
Gabrys, Enrico
1
Gaca, Christian
1
Hasslinger, Roswitha
1
Kinsky, Emily S.
1
Korff-Sage, Kirsten
1
Langweg, Armin
1
Lazarevic, Violet
1
Lichtlé, Marie-Christine
1
Müller, Dieter K.
1
Nelson-Field, Karen
1
Netemeyer, Richard G.
1
Riebe, Erica
1
Sarstedt, Marko
1
Schwaiger, Manfred
1
Shachar, Ron
1
Soberman, David A.
1
Strödter, Kristina
1
Van Yoder, Steven
1
more ...
less ...
Published in...
All
Young consumers : insight and ideas for responsible marketers
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Bridging the gap between advertising academia and practice
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Edition S + W - Steuer- und Wirtschaftsverlag
1
Faculty & research / Insead : working paper series
1
Handbuch Kommunikationsmanagement
1
Handbuch der Marktforschung
1
International advertising and communication : current insights and empirical findings
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
KulturKommerz
1
Media-Perspektiven
1
Quantitative marketing and economics : QME
1
Symbolisch-emotionales Marketing für den ÖPNV : Maßnahmen zur nutzerorientierten Angebotsgestaltung und Kommunikation
1
more ...
less ...
Source
All
ECONIS (ZBW)
21
Showing
1
-
10
of
21
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Model's age and target's age : effects on emotions towards and beliefs about an ad
Chevalier, Corinne
;
Lichtlé, Marie-Christine
- In:
Bridging the gap between advertising academia and practice
,
(pp. 133-150)
.
2017
Persistent link: https://www.econbiz.de/10011540335
Saved in:
2
Encouraging brand loyalty in fickle generation Y consumers
Lazarevic, Violet
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
1
,
pp. 45-61
Persistent link: https://www.econbiz.de/10009535626
Saved in:
3
Spokescharacters
Folse, Judith Anne Garretson
;
Netemeyer, Richard G.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009536717
Saved in:
4
Short-and long-term effects of online advertising : differences between new and existing customers
Breuer, Ralph
;
Brettel, Malte
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 166-166
Persistent link: https://www.econbiz.de/10009569262
Saved in:
5
The impact of media fragmentation on audience targeting : an empirical generalisation approach
Nelson-Field, Karen
;
Riebe, Erica
- In:
Journal of marketing communications
17
(
2011
)
1
,
pp. 51-67
Persistent link: https://www.econbiz.de/10008907777
Saved in:
6
"Mom! I've seen that on a commercial!" : US preschoolers' recognition of brand logos
Kinsky, Emily S.
;
Bichard, Shannon
- In:
Young consumers : insight and ideas for responsible …
12
(
2011
)
2
,
pp. 145-158
Persistent link: https://www.econbiz.de/10009240252
Saved in:
7
Targeted advertising as a signal
Anand, Bharat N.
;
Shachar, Ron
- In:
Quantitative marketing and economics : QME
7
(
2009
)
3
,
pp. 237-266
Persistent link: https://www.econbiz.de/10003913761
Saved in:
8
Kaufkraft kennt keine Altersgrenze : ein kritischer Beitrag zur Werberelevanz von Alterszielgruppen
Müller, Dieter K.
- In:
Media-Perspektiven
(
2008
)
6
,
pp. 291-298
Persistent link: https://www.econbiz.de/10003731127
Saved in:
9
Markenmanagement in Video- und Computerspielen : Wege zur erfolgreichen Integration von In-Game-Advertising in die Kommunikationsstrategien von Unternehmen
Gaca, Christian
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003675979
Saved in:
10
Mediaplanung : methodische Grundlagen und praktische Anwendungen
Unger, Fritz
(
contributor
); …
-
2007
-
5., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003375306
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->