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Search: subject_exact:"Internationales Marketing"
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global brands
Internationales Marketing
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713
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Davvetas, Vasileios
2
Diamantopoulos, Adamantios
2
Heinberg, Martin
2
Akturan, Ulun
1
Alden, Dana
1
Asiati, Diah Isnaini
1
Aydinoğlu, Nilüfer Z.
1
Baršytė, Justina
1
Batra, Rajeev
1
Borges, Adilson
1
Bozbay, Zehra
1
Butkovskaya, Galina V.
1
Chernova, Veronica Yu.
1
Coulter, Robin A.
1
Crespo, Cátia Fernandes
1
Dalmoro, Marlon
1
ELSamen, Amjad Abu
1
Feinberg, Fred M.
1
Gammoh, Bashar S.
1
Grinstein, Amir
1
Guo, Xiaoling
1
Gürhan-Canli, Zeynep
1
Hayran, Ceren
1
Inacio, Nicole
1
Ishida, Toru
1
Karjaluoto, Heikki
1
Kelley, James B.
1
Koh, Anthony C.
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Lee, Julie A.
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Lin, Donghui
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Ozkaya, H. Erkan
1
Palazzo, Maria
1
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1
Pinto, Diego Costa
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Price, Linda L.
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Ray, Keshab
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Journal of international marketing
11
European research studies
1
International journal of business and globalisation : IJBG
1
Journal of food products marketing
1
Journal of global marketing
1
Journal of information & knowledge management : JIKM
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing analytics : JMA
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Journal of strategic marketing
1
The journal of brand management : an international journal
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ECONIS (ZBW)
22
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1
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
2
When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
Saved in:
3
Impact of global brand chief marketing officers' corporate social responsibility and sociopolitical activism communication on Twitter
Özturan, Peren
;
Grinstein, Amir
- In:
Journal of international marketing
30
(
2022
)
3
,
pp. 72-82
Persistent link: https://www.econbiz.de/10013388979
Saved in:
4
Benchmarking global IT majors' brand strength towards global branding of Asian IT organisations
Ray, Keshab
;
Sharma, Meenakshi
- In:
International journal of business and globalisation : IJBG
31
(
2022
)
2
,
pp. 170-197
Persistent link: https://www.econbiz.de/10013475404
Saved in:
5
The fresh start mindset : a cross-national investigation and implications for environmentally friendly global brands
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 45-61
Persistent link: https://www.econbiz.de/10012660728
Saved in:
6
Role of MNCs in changing preferences for food consumption in Russia under import substitution
Chernova, Veronica Yu.
;
Starostin, Vasily S.
; …
- In:
European research studies
20
(
2017
)
4B
,
pp. 158-166
Persistent link: https://www.econbiz.de/10012219571
Saved in:
7
Global brand building and management in the digital age
Steenkamp, Jan-Benedict E. M.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10012167071
Saved in:
8
Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling
;
Heinberg, Martin
;
Zou, Shaoming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
Saved in:
9
The influence of corporate social responsibility associations on consumers' perceptions towards global brands
Crespo, Cátia Fernandes
;
Inacio, Nicole
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 679-695
Persistent link: https://www.econbiz.de/10012202787
Saved in:
10
Attractiveness, purchase intention, and willingness to pay more for global brands : evidence from Turkish market
Akturan, Ulun
;
Bozbay, Zehra
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 737-754
Persistent link: https://www.econbiz.de/10011979199
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