Sok, Phyra; Snell, Lan; Lee, Wai Jin (Thomas); Sok, Keo Mony - In: Journal of Service Theory and Practice 27 (2017) 1, pp. 231-249
for the mediation effect of marketing capability on the EO-performance relationship. Critically, this study also finds … that marketing resources moderates on the indirect effect of EO on performance via marketing capability. The findings … supporting both the mediation and moderation effects of marketing capability and marketing resources on the EO …