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Search: subject_exact:"Sportswear"
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Sportswear
51
Sportbekleidung
43
Consumer behaviour
20
Konsumentenverhalten
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Brand image
14
Markenimage
14
Brand management
13
Markenführung
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sportswear
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Internationales Marketing
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Tong, Xiao
6
Chi, Ting
3
Su, Jin
3
Heere, Bob
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Ko, Eunju
2
Li, Chunxiao
2
Lu, Jinzhao
2
Plank, Kevin
2
Taks, Marijke
2
Xu, Yingjiao
2
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1
Angioni, Enrico
1
Apostolopoulou, Artemisia
1
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1
Azadegan, Arash
1
Azadi, Rasoul
1
Backhaus, Christof
1
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1
Bass, A. Erin
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Braedley, L. Anne
1
Brusch, Michael
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1
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1
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1
Fung, Elaine
1
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Gloria Wu, D.
1
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1
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International journal of sport management and marketing : IJSMM
5
Journal of fashion marketing and management
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Asia Pacific journal of marketing and logistics
2
Journal of Product & Brand Management
2
Journal of business research : JBR
2
The journal of product & brand management
2
Applied economics letters
1
Asia Pacific Journal of Marketing and Logistics
1
Case studies in sustainability management
1
Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele
1
Consumer behaviour and sustainable fashion consumption
1
Die Betriebswirtschaft : DBW
1
European Sport management quarterly : ESMQ
1
Handbook on ethics and marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Information systems : crossroads for organization, management, accounting and engineering : ItAIS: the Italian Association for Information Systems
1
International journal of Islamic marketing and branding
1
International journal of business & management : IJoBM
1
International journal of business and emerging markets : IJBEM
1
International journal of entrepreneurial venturing
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of markets and business systems
1
International journal of production research
1
International journal of sports marketing & sponsorship
1
Iranian entrepreneurship : deciphering the entrepreneurial ecosystem in Iran and in the Iranian diaspora
1
Journal of economics & management strategy : JEMS
1
Journal of global fashion marketing : JGfM
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
MIS quarterly executive
1
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
1
New developments and approaches in consumer behavior research
1
Sport, Business and Management: An International Journal
1
Strategic Direction
1
Strategic change : SC ; briefings in entrepreneurial finance
1
The journal of brand management : an international journal
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The marketing review
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ECONIS (ZBW)
48
Other ZBW resources
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The sway of sports shoe brand personality on brand loyalty considering gender as a moderator
Kumar, Satinder
;
Kumar, Anil
- In:
International journal of business and emerging markets …
15
(
2023
)
3
,
pp. 240-266
Persistent link: https://www.econbiz.de/10014312876
Saved in:
2
Sports fashion and sustainability : a perfect match?
Kopplin, Cristopher Siegfried
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 891-912
Persistent link: https://www.econbiz.de/10014430854
Saved in:
3
Brand equity trend analysis for fashion brands (2001-2021)
Siddiqui, Kamran Ahmed
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
3
,
pp. 238-255
Persistent link: https://www.econbiz.de/10013270726
Saved in:
4
Expectations of Muslim consumers from the halal sportswear industry
Soygüden, Aydoğan
- In:
International journal of Islamic marketing and branding
5
(
2020
)
3
,
pp. 214-227
Persistent link: https://www.econbiz.de/10012512806
Saved in:
5
The impact of the sponsorship in the sport in promoting brand equity of sportwear industry
Azadi, Rasoul
;
Yousefi, Bahram
;
Eydi, Hossein
- In:
International journal of business & management : IJoBM
4
(
2016
)
2
,
pp. 19-32
Persistent link: https://www.econbiz.de/10011606837
Saved in:
6
Hummel's digital transformation toward omnichannel retailing : key lessons learned
Hansen, Rina
;
Sia, Siew Kien
- In:
MIS quarterly executive
14
(
2015
)
2
,
pp. 51-66
Persistent link: https://www.econbiz.de/10011290890
Saved in:
7
What consumers want from sportswear? : an anatomy of consumer perceived value
Chi, Ting
- In:
International journal of markets and business systems
1
(
2015
)
4
,
pp. 314-328
Persistent link: https://www.econbiz.de/10011714036
Saved in:
8
Sustainable sports fashion and consumption
Fung, Elaine
;
Liu, Rong
- In:
Consumer behaviour and sustainable fashion consumption
,
(pp. 39-67)
.
2019
Persistent link: https://www.econbiz.de/10011955778
Saved in:
9
Identifying factors affecting export performance of sports equipment and sportswear firms
Mohammadkazemi, Reza
- In:
Iranian entrepreneurship : deciphering the …
,
(pp. 319-330)
.
2017
Persistent link: https://www.econbiz.de/10011691404
Saved in:
10
The impact of corporate social responsibility on customer loyalty : a case for two global corporations in China
Lu, Xiaoming
;
Liu, Hoi Wan
;
Rahman, Mizan
- In:
Strategic change : SC ; briefings in entrepreneurial finance
26
(
2017
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10011820036
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