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Werbung
7,583
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6,213
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2,795
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2,793
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2,177
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2,177
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Eisend, Martin
34
Taylor, Charles Raymond
30
Kaiser, Harry M.
29
Pelsmacker, Patrick de
29
Gierl, Heribert
26
Septianto, Felix
23
Dahlén, Micael
21
Yoon, Sukki
21
Huh, Jisu
20
Rosengren, Sara
19
Stafford, Marla Royne
19
Yoon, Hye Jin
19
Zaccour, Georges
19
Campbell, Colin L.
17
Dens, Nathalie
17
Ford, John B.
17
Mueller, Barbara
17
Reid, Leonard N.
17
Okazaki, Shintaro
16
Diehl, Sandra
15
Karray, Salma
15
Kinnucan, Henry W.
15
Wilson, Rick T.
15
Carlson, Les
14
Choi, Yung Kyun
14
Koslow, Scott
14
Bergler, Georg
13
Hudders, Liselot
13
Kerr, Gayle
13
Moser, H. R.
13
Torres, Ivonne M.
13
Wu, Linwan
13
Chan, Kara
12
Chang, Chingching
12
Hayes, Jameson L.
12
Martín Herrán, Guiomar
12
Reijmersdal, Eva A. van
12
Rozendaal, Esther
12
Segijn, Claire M.
12
Terlutter, Ralf
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Anheuser-Busch, Inc.
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Chartered Insurance Institute
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Dialog Marketing Competence Center <Kassel>
1
Federal Trade Commission
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of advertising research
231
International journal of advertising : the review of marketing communications
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181
International journal of advertising : the quarterly review of marketing communications
178
Journal of business research : JBR
167
Journal of advertising : official publication of the American Academy of Advertising
161
Journal of marketing communications
146
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of promotion management : JPM
81
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of marketing
74
European journal of operational research : EJOR
73
Journal of historical research in marketing
69
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
66
Journal of marketing research : JMR
62
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
55
International journal of industrial organization
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
International journal of internet marketing and advertising : IJIMA
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Health marketing quarterly
48
Journal of current issues and research in advertising
45
Marketing : ZFP ; journal of research and management
42
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
33
Advertising theory
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Esomar congress
30
International advertising and marketing
30
Economics letters
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Applied economics
28
The journal of industrial economics
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ECONIS (ZBW)
7,574
EconStor
7
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3
RePEc
3
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1
Beneficial or harmful? : how (mis)fit of targeted political advertising on social media shapes voter perceptions
Hirsch, Melanie
;
Stubenvoll, Marlis
;
Binder, Alice
; …
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 19-35
Persistent link: https://www.econbiz.de/10014575199
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2
On ads as aesthetic objects : a thematic review of aesthetics in advertising research
Dagalp, Ileyha
;
Södergren, Jonatan
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 126-147
Persistent link: https://www.econbiz.de/10014575213
Saved in:
3
Rethinking Harlow Gale : the psychical influences on his contributions to advertising and their enduring reverberations
Tadajewski, Mark
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 161-182
Persistent link: https://www.econbiz.de/10014575217
Saved in:
4
When the medium is the message : a meta-analysis of creative media advertising effects
Berlo, Zeph M. C. van
;
Meijers, Marijn H. C.
;
Eelen, Jiska
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 278-295
Persistent link: https://www.econbiz.de/10014575274
Saved in:
5
The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul
;
Jacobi, Erik S.
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
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6
Female creative managers as drivers for gender diversity in advertising creative departments : a critical mass approach
Roca, David
;
Suárez, Aina
;
Meléndez-Rodríguez, Saraí
- In:
Gender in management : an international journal
39
(
2024
)
4
,
pp. 465-479
Persistent link: https://www.econbiz.de/10014513782
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7
Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
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8
Smooth talking and fast music : understanding the importance of voice and music in travel and tourism ads via acoustic analytics
Barnes, Stuart J.
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
5
,
pp. 1070-1085
Persistent link: https://www.econbiz.de/10014582436
Saved in:
9
Enhancing digital advertising with blockchain technology
Stallone, Valerio
;
Wetzels, Martin
;
Mahr, Dominik
; …
- In:
Journal of interactive marketing
59
(
2024
)
1
,
pp. 76-98
Persistent link: https://www.econbiz.de/10014583044
Saved in:
10
Church advertising and the marketization of religious hegemony
Appau, Samuelson
;
Yang, Ye
- In:
Marketing theory
24
(
2024
)
2
,
pp. 263-288
Persistent link: https://www.econbiz.de/10014631398
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