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Advertising
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English
77
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Ford, John B.
59
Merchant, Altaf
13
LaTour, Michael S.
5
Ford, George S.
4
Jackson, John D.
4
Ford, J. Kevin
3
Jain, Varsha
3
West, Douglas C.
3
Berry, Christopher
2
Blume, Brian D.
2
Burton, Scot
2
Ford, J. R.
2
Ford, John K.
2
Huang, Jason L.
2
Karande, Kiran
2
Kees, Jeremy
2
LaTour, Kathryn A.
2
Liu, Ran
2
Mottner, Sandra
2
Mueller, Barbara
2
Sargeant, Adrian
2
Sheehan, Kim Bartel
2
Zhang, Weiyong
2
Adenle, Ademola A.
1
Agosta, John P.
1
Alverson, Keith D.
1
Bartier, Anne-Laure
1
Bezbaruah, Subhalakshmi
1
Bonnici, Joseph
1
Boucher Breuer, Janice
1
Calfee, John Edward
1
Campbell, Colin L.
1
Case, F. Mark
1
Cattaneo, Andrea
1
Cervigni, Rafaello
1
Clarke, Irvine
1
Crittenden, Victoria Lynn
1
Dianoux, Christian
1
Ebinger, Jane O.
1
Farris, Paul W.
1
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Journal of advertising research
27
Journal of business research : JBR
10
International journal of nonprofit and voluntary sector marketing
3
Journal of advertising : official publication of the American Academy of Advertising
3
The journal of product & brand management
2
American business review
1
Applied economics letters
1
Arts marketing : an international journal ; AM
1
Business horizons
1
Commodity market review : CMR
1
Computational optimization and applications : an international journal
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Food policy : economics planning and politics of food and agriculture
1
Human resource development quarterly
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of electronic customer relationship management : IJECRM
1
International journal of production research
1
International marketing review
1
Journal of applied behavioral science
1
Journal of business and psychology
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of retailing and consumer services
1
Journal of world business : JWB
1
Organizations and markets in emerging economies
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Psychology & marketing
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Review of industrial organization : RIO
1
Review of international economics
1
Review of marketing research
1
Review of urban & regional development studies : journal of the Applied Regional Science Conference
1
The journal of media economics
1
The journal of services marketing
1
The journal of small business finance
1
The review of research in banking and finance : a publication of the Center for Banking and Financial Institutions, Florida International University
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ECONIS (ZBW)
77
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1
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10
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77
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1
Forty years of cross-cultural advertising research in the International Journal of Advertising : a bibliometric analysis
Ford, John B.
;
Mueller, Barbara
;
Mueller, Sophia
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 119-127
Persistent link: https://www.econbiz.de/10014233931
Saved in:
2
Why the experiential view is vital to marketing communications research now : an enhanced framework for examining the effects of contemporary marketing
Hermann, Jean-Luc
;
Ford, John B.
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 119-122
Persistent link: https://www.econbiz.de/10014317742
Saved in:
3
Methodological approaches to cross-cultural/national research in advertising : a review of scholarship published between 1995 and 2022
Ford, John B.
;
West, Douglas C.
;
Koorank Beheshti, …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014383081
Saved in:
4
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
5
What draws voters to brandidates and why? : political orientation, personal satisfaction, and societal values on presidential candidates' brand personality
Harrison, Kristina Marie
;
Yoo, Boonghee
;
Thelen, Shawn
; …
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 59-78
Persistent link: https://www.econbiz.de/10013552935
Saved in:
6
The development and validation of a Chinese American affiliation scale
Harrison, Kristina
;
Ford, John B.
;
Karande, Kiran
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 331-345
Persistent link: https://www.econbiz.de/10013194543
Saved in:
7
Advertising message impact on consumers : how to enhance positive affect
Ford, John B.
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10013186351
Saved in:
8
The quest for consumers' attention : exploring ad tools, tactics, and devices
Ford, John B.
;
Campbell, Colin L.
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 197-198
Persistent link: https://www.econbiz.de/10013435281
Saved in:
9
Accommodating ethnic minority consumers during service encounters : the fine line
Mady, Sarah
;
Ford, John B.
;
Mady, Tarek
- In:
The journal of services marketing
36
(
2022
)
5
,
pp. 674-690
Persistent link: https://www.econbiz.de/10013407588
Saved in:
10
Theoretical investigation of the antecedent role of review valence in building electronic customer relationships
Liu, Ran
;
Ford, John B.
;
Raajpoot, Nusser
- In:
International journal of electronic customer …
13
(
2022
)
3
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014309474
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