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Panigyrakis, George
7
Panigyrakis, George G.
6
Kyrousi, Antigone G.
4
Koronaki, Eirini
3
Panopoulos, Anastasios
3
Theodoridis, Prokopis K.
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Kapareliotis, Ilias
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Mylonakis, John
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Panigyrakis, George S.
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Panopoulos, Anastasios P.
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Poulis, Athanasios
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ECONIS (ZBW)
14
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1
Looking for luxury CSR practices that make more sense : the role of corporate identity and consumer attitude
Panigyrakis, George
;
Panopoulos, Anastasios
;
Koronaki, …
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 666-684
Persistent link: https://www.econbiz.de/10012263768
Saved in:
2
All we have is words : applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self
Panigyrakis, George
;
Panopoulos, Anastasios
;
Koronaki, …
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 699-718
Persistent link: https://www.econbiz.de/10012260253
Saved in:
3
The emotional value of arts-based initiatives : strengthening the luxury brand-consumer relationship
Koronaki, Eirini
;
Kyrousi, Antigone G.
;
Panigyrakis, …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 406-413
Persistent link: https://www.econbiz.de/10011815585
Saved in:
4
Attitudes toward ads portraying women in decorative roles and female competition : an evolutionary psychology perspective
Kyrousi, Antigone G.
;
Panigyrakis, George G.
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 771-798
Persistent link: https://www.econbiz.de/10011618376
Saved in:
5
Color effects in print advertising : a research update (1985 - 2012)
Panigyrakis, George G.
;
Kyrousi, Antigone G.
- In:
Corporate communications : an international journal
20
(
2015
)
3
,
pp. 233-255
Persistent link: https://www.econbiz.de/10011401357
Saved in:
6
A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creation
Panigyrakis, George
;
Zarkada, Anna
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 262-278
Persistent link: https://www.econbiz.de/10010408201
Saved in:
7
Contribution of philosophy to the advancement of marketing thought
Panigyrakis, George
;
Shin, Geon-cheol
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 241-245
Persistent link: https://www.econbiz.de/10010408203
Saved in:
8
Special issue: Contribution of philosophy to the advancement of marketing thought
Panigyrakis, George
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010408204
Saved in:
9
Male and female attitudes towards stereotypical advertisements : a paired country investigation
Theodoridis, Prokopis K.
;
Kyrousi, Antigone G.
;
Zotou, …
- In:
Corporate communications : an international journal
18
(
2013
)
1
,
pp. 135-160
Persistent link: https://www.econbiz.de/10009711750
Saved in:
10
Antecedents and consequents of brand managers' role
Poulis, Athanasios
;
Panigyrakis, George
;
Panopoulos, …
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 654-673
Persistent link: https://www.econbiz.de/10010226604
Saved in:
1
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