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International marketing
779
Internationales Marketing
779
Multinationales Unternehmen
101
Transnational corporation
101
Globalisierung
99
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99
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97
Marketingmanagement
97
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86
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86
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77
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77
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75
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75
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65
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62
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62
Consumer behaviour
61
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61
Cultural identity
43
Kulturelle Identität
43
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34
China
34
Markenimage
34
International marketing research
32
Internationale Marktforschung
32
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30
United States
30
Market research
29
Marktforschung
29
Brand
28
Markenartikel
28
Export
26
Beziehungsmarketing
24
Relationship marketing
24
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23
Europe
23
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1
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806
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Aufsatz im Buch
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2,307
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2,307
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806
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527
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527
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370
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322
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322
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302
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232
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204
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196
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193
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163
Bibliography included
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136
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107
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Douglas, Susan P.
13
Kotabe, Masaaki
10
Meissner, Hans Günther
9
Craig, C. S.
8
Samiee, Saeed
7
Zentes, Joachim
7
Cavusgil, S. Tamer
6
Solberg, Carl Arthur
6
Andersson, Svante
5
Czinkota, Michael R.
5
Ghauri, Pervez N.
5
Griffith, David A.
5
Jain, Subhash C.
5
Leonidou, Leonidas C.
5
Lingenfelder, Michael
5
Morschett, Dirk
5
Sander, Matthias
5
Schramm-Klein, Hanna
5
Svensson, Göran
5
Aulakh, Preet S.
4
Diamantopoulos, Adamantios
4
Katsikeas, Constantine S.
4
Knight, Gary A.
4
Kowalik, Izabela
4
Okazaki, Shintaro
4
Schmid, Stefan
4
Sinkovics, Rudolf R.
4
Swoboda, Bernhard
4
Wilkinson, Timothy J.
4
Yip, George S.
4
Aurifeille, Jacques-Marie
3
Buckley, Peter J.
3
Diehl, Sandra
3
Elg, Ulf
3
Hu, Zuohao
3
Johansson, Johny K.
3
Julian, Craig C.
3
Kjeldgaard, Dannie
3
Koed Madsen, Tage
3
Kumar, V.
3
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The SAGE handbook of international marketing
20
Handbook of research in international marketing
17
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Handbook of research on international advertising
14
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Research handbook on export marketing
13
International marketing ; Vol. 2
12
International marketing in the fast changing world
11
Handbook on cross-cultural marketing
10
Internationalisierung von Vertrieb und Handel
10
Entrepreneurship in international marketing
9
Glocal marketing : think globally and act locally
9
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
9
New world marketing
9
Cross-cultural and critical perspectives on brands
8
Effects of globalization on the firm
8
International marketing ; Vol. 3
8
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
8
Marketing management : a cultural perspective
8
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
7
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
6
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
6
Marketing in the new global order : challenges and opportunities
6
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
European business in the global network
5
Global Management : mit 8 Tabellen
5
Internal marketing : directions for management
5
International marketing ; Vol. VI
5
The global market : developing a strategy to manage across borders
5
Anxieties and management responses in international business
4
Going global: implementing international business operations
4
International advertising and communication : current insights and empirical findings
4
International marketing in rapidly changing environments
4
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
4
Perspectives on international marketing - re-issued
4
Beyond Hofstede : culture frameworks for global marketing and management
3
Brand management in emerging markets : theories and practice
3
Challenges and solutions for international marketing management
3
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ECONIS (ZBW)
806
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806
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1
Variation and continuity of brand personality in Japan
Jitosho, Risa
;
Baba, Hajime
- In:
Transformation of Japanese Multinational Enterprises …
,
(pp. 119-134)
.
2024
Persistent link: https://www.econbiz.de/10014514761
Saved in:
2
Identifying current themes and important future research directions in the field of consumer animosity
Davlembayeva, Dinara
;
Marikyan, Davit
;
Slade, Emma L.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 42-55)
.
2024
Persistent link: https://www.econbiz.de/10014501026
Saved in:
3
International entrepreneurial marketing in the digital era
Yang, Man
;
Torkkeli, Lasse
- In:
A research agenda for international entrepreneurship
,
(pp. 217–236)
.
2023
Persistent link: https://www.econbiz.de/10014477749
Saved in:
4
When institutional logicscollide : how international firms navigate sustainability values in global markets
Cerne, Annette
;
Elg, Ulf
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 153-175)
.
2023
Persistent link: https://www.econbiz.de/10014455301
Saved in:
5
Sustainability in international business : an introduction
Arte, Pratik
;
Wang, Yi
;
Dowie, Cheryl
;
Elo, Maria
; …
- In:
Sustainable International Business : Smart Strategies …
,
(pp. 1-11)
.
2023
Persistent link: https://www.econbiz.de/10014447534
Saved in:
6
Challenges of cross-cultural marketing in the current times : to be or not to be global
Gaganjot Kaur
;
Sharma, Shalini
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 96-108)
.
2023
Persistent link: https://www.econbiz.de/10014287120
Saved in:
7
Does a sustainable orientation affect global consumers' relationships with international online brands?
Drennan, Todd
;
Nordman, Emilia Rovira
;
Safari, Aswo
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 219-236)
.
2023
Persistent link: https://www.econbiz.de/10014455390
Saved in:
8
Conceptual integration of
international
marketing
in India
Garg, Vikas
;
Srivastav, Shalini
;
Tiwari, Pooja
;
Rani, Sonam
- In:
Integrating new technologies in international business …
,
(pp. 205-223)
.
2022
Persistent link: https://www.econbiz.de/10014382888
Saved in:
9
The effects of social media tools' usage in
international
marketing
communication - corporation perspective
Bartosik-Purgat, Małgorzata
;
Michał, Staszków
; …
- In:
Competition, strategy, and innovation : the impact of …
,
(pp. 151-171)
.
2022
Persistent link: https://www.econbiz.de/10012704958
Saved in:
10
Sustainable initiatives in international markets
Alvarez-Risco, Aldo
;
Del-Aguila-Arcentales, Shyla
- In:
The international dimension of entrepreneurial …
,
(pp. 181-191)
.
2022
Persistent link: https://www.econbiz.de/10012807992
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