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~type_genre:"Aufsatz in Zeitschrift"
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Search: person:"Park, Kiwan"
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Consumer behaviour
6
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6
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2
Cause-Related Marketing
2
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2
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2
Luxury goods
2
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2
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prosocial behavior
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status signaling
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Consumer decision making
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Facebooking
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Aufsatz in Zeitschrift
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Park, Kiwan
10
Kim, Hakkyun
2
Kim, Sukhyun
2
Shrum, L. J.
2
Chu, Wujin
1
Kim, Gwang-suk
1
Kim, Yaeri
1
Kwon, Yongju
1
Lee, Grace Y.
1
Lee, Kyoungmi
1
Lee, Seojin Stacey
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Lee, Shinhyoung
1
Lee, Youseok
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Park, Yookyung
1
Roh, Minjung
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Psychology & marketing
3
International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic commerce : IJEC
1
Journal of business ethics : JOBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of macromarketing
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ECONIS (ZBW)
10
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1
Merits matter : a new perspective on multifaceted pride and its effects on conspicuous consumption
Kwon, Yongju
;
Park, Kiwan
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 995-1011
Persistent link: https://www.econbiz.de/10014291675
Saved in:
2
How looking forward over the short period to-go affects consumer enjoyment : role of temporal scarcity in access-based services
Lee, Shinhyoung
;
Park, Kiwan
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013169693
Saved in:
3
Cause-related marketing of luxury brands : nudging materialists to act prosocially
Kim, Sukhyun
;
Park, Kiwan
;
Shrum, L. J.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1204-1217
Persistent link: https://www.econbiz.de/10013280077
Saved in:
4
Addressing the cause-related marketing paradox for luxury brands to increase prosocial behavior and well-being
Kim, Sukhyun
;
Park, Kiwan
;
Shrum, L. J.
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 624-629
Persistent link: https://www.econbiz.de/10013475289
Saved in:
5
Do we always adopt Facebook friends' eWOM postings? : the role of social identity and threat
Kim, Yaeri
;
Park, Yookyung
;
Lee, Youseok
;
Park, Kiwan
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 86-104
Persistent link: https://www.econbiz.de/10011859219
Saved in:
6
Balancing out feelings of risk by playing it safe : the effect of social networking on subsequent risk judgment
Kim, Hakkyun
;
Lee, Kyoungmi
;
Park, Kiwan
- In:
Organizational behavior and human decision processes : …
131
(
2015
),
pp. 121-131
Persistent link: https://www.econbiz.de/10011422325
Saved in:
7
The role of beneficiaries’ group identity in determining successful appeal strategies for charitable giving
Park, Kiwan
;
Lee, Seojin Stacey
- In:
Psychology & marketing
32
(
2015
)
12
,
pp. 1117-1132
Persistent link: https://www.econbiz.de/10011411885
Saved in:
8
The effect of the dispersion of review ratings on evaluations of hedonic versus utilitarian products
Chu, Wujin
;
Roh, Minjung
;
Park, Kiwan
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 95-125
Persistent link: https://www.econbiz.de/10011433897
Saved in:
9
A cross-national investigation on how ethical consumers build loyalty toward fair trade brands
Kim, Gwang-suk
;
Lee, Grace Y.
;
Park, Kiwan
- In:
Journal of business ethics : JOBE
96
(
2010
)
4
,
pp. 589-611
Persistent link: https://www.econbiz.de/10008698290
Saved in:
10
Will this trip really be exciting? : the role of incidental emotions in product evaluation
Kim, Hakkyun
;
Park, Kiwan
;
Schwarz, Norbert
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
6
,
pp. 983-991
Persistent link: https://www.econbiz.de/10003962956
Saved in:
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