Purwanto, Pur; Margiati, Lulus; Kuswandi, K.; Prasetyo, Budi - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 20 (2019), pp. 208-215
The present study sought to describe the relationship of customer motives with counterfeit products and brand … findings; first, for the poseur class, consumer motives for purchasing products had an effect on counterfeit products and … products had no significant effect on counterfeit products, but it had a significant effect on brand prominence and purchasing …