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~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"innovative marketing"
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Innovation
7
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6
Marketingmanagement
6
innovative marketing
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4
SME
4
Consumer behaviour
3
Innovative marketing
3
Konsumentenverhalten
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Aufsatz in Zeitschrift
Article in journal
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English
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Aladayleh, Khaled
1
Anderson, Kelley Cours
1
Contò, Francesco
1
Fiore, Mariantonietta
1
Foscht, Thomas
1
Gupta, Harshita
1
Haq, Farooq
1
Haslinda Hashim
1
Jaafari, Adel
1
Jomadi, Mohammad Hosseinpour
1
Kolesnyk, Maksym
1
Laverie, Debra A.
1
Lin, Ting-ru
1
Mendoza Alvarado, Luisa Elena
1
Millson, Murray R.
1
Mokhtari, Ehsan <Seyed>
1
Niehm, Linda S.
1
Nitty Hirawaty Kamarulzaman
1
Nurul Hasyima Khairuddin
1
Ostapenko, Tetiana
1
Sabegh, Mohammad Ali Jabbari
1
Saumya Singh
1
Shockley, Marylou
1
Silvestri, Raffaele
1
Sinha, Jay I.
1
Siti Rahayu Hussin
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Son, Jihyeong
1
Vrontis, Demetris
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Wu, Schwu-ing
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Baltic Journal of Economic Studies
1
International journal of Indian culture and business management : IJICBM
1
International journal of business innovation and research
1
International journal of business innovation and research : IJBIR
1
International journal of globalisation and small business : IJGSB
1
International journal of social entrepreneurship and innovation : IJSEI
1
Journal of agribusiness in developing and emerging economies : JADEE
1
Journal of innovations in digital marketing
1
Journal of management and strategy : JMS
1
Journal of retailing and consumer services
1
Journal of small business and entrepreneurship : JSBE
1
The marketing review
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ECONIS (ZBW)
12
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1
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12
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1
Nanoeconomics and
innovative
marketing
as factors of sustainable development in global environment
Ostapenko, Tetiana
;
Kolesnyk, Maksym
- In:
Baltic Journal of Economic Studies
7
(
2021
)
3
,
pp. 159-167
Persistent link: https://www.econbiz.de/10012616081
Saved in:
2
Measuring market orientation,
innovative
marketing
strategies and performance : evidence from the Malaysian agro-food manufacturers
Nitty Hirawaty Kamarulzaman
;
Nurul Hasyima Khairuddin
; …
- In:
Journal of agribusiness in developing and emerging …
13
(
2023
)
2
,
pp. 211-228
Persistent link: https://www.econbiz.de/10014311552
Saved in:
3
Innovative
marketing
approach in project management : a market orientation perspective
Aladayleh, Khaled
;
Mendoza Alvarado, Luisa Elena
; …
- In:
Journal of innovations in digital marketing
1
(
2020
)
1
,
pp. 10-19
Persistent link: https://www.econbiz.de/10014382975
Saved in:
4
In the consumers' eye : a mixed-method approach to understanding how VR-Content influences unbranded product quality perceptions
Anderson, Kelley Cours
;
Laverie, Debra A.
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013364456
Saved in:
5
Small businesses need to heed customers' needs and innovate for market success
Millson, Murray R.
;
Shockley, Marylou
- In:
International journal of business innovation and …
24
(
2021
)
3
,
pp. 429-460
Persistent link: https://www.econbiz.de/10012507243
Saved in:
6
Using social media to navigate changing rural markets : the case of small community retail and service businesses
Son, Jihyeong
;
Niehm, Linda S.
- In:
Journal of small business and entrepreneurship : JSBE
33
(
2021
)
6
,
pp. 619-637
Persistent link: https://www.econbiz.de/10012623257
Saved in:
7
Evolution of guerrilla marketing as an emergent marketing strategy in global and Indian context
Gupta, Harshita
;
Saumya Singh
- In:
International journal of Indian culture and business …
21
(
2020
)
2
,
pp. 247-261
Persistent link: https://www.econbiz.de/10012510968
Saved in:
8
Innovative
marketing
in SMEs : an empirical study
Zakerian, Hamideh
;
Mokhtari, Ehsan <Seyed>
;
Sabegh, …
- In:
International journal of business innovation and research
12
(
2017
)
3
,
pp. 315-336
Persistent link: https://www.econbiz.de/10011713467
Saved in:
9
Reverse psychology tractics in contemporary marketing
Sinha, Jay I.
;
Foscht, Thomas
- In:
The marketing review
16
(
2016
)
3
,
pp. 343-353
Persistent link: https://www.econbiz.de/10011597038
Saved in:
10
Innovative
marketing
behaviour determinants in wine SMEs : the case of an Italian wine region
Contò, Francesco
;
Fiore, Mariantonietta
;
Vrontis, Demetris
- In:
International journal of globalisation and small …
7
(
2015
)
2
,
pp. 107-124
Persistent link: https://www.econbiz.de/10011533833
Saved in:
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