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~type_genre:"Bibliographie"
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Search: subject:"Brand name"
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Brand name products
18
Marketing
8
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6
Markenartikel
5
Advertising
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Consumer behavior
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3
Markenpolitik
3
Product management
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Anti-Americanism
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Bibliographie
Article in journal
4,610
Aufsatz in Zeitschrift
4,610
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849
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849
Graue Literatur
450
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450
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378
Working Paper
333
Arbeitspapier
332
Thesis
301
Collection of articles of several authors
140
Sammelwerk
140
Aufsatzsammlung
84
Case study
78
Fallstudie
78
Bibliografie enthalten
74
Bibliography included
74
Reprint
67
Conference paper
57
Konferenzbeitrag
57
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41
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40
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Sammlung
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Handbuch
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Amtsdruckschrift
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Company information
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Firmeninformation
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8
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Abrahams, David
1
Bouchikhi, Hamid
1
Chan-Olmsted, Sylvia M.
1
De Chernatony, Leslie
1
Field, Peter
1
Fombrun, Charles J.
1
Grainge, Paul
1
Hammond, James
1
Keller, Kevin Lane
1
Kimberly, John R.
1
Martin, Dick
1
Nadeau, Raymond A.
1
Pringle, Hamish
1
Riel, Cees B. M. van
1
Rijkenberg, Jan
1
Roberts, Kevin W. S.
1
Simmons, John
1
Tungate, Mark
1
Van Gelder, Sicco
1
Wipperfürth, Alex
1
Zaichkowsky, Judith Lynne
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USB Cologne (EcoSocSci)
18
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1
Global brand strategy : unlocking branding potential across countries, cultures & markets
Van Gelder, Sicco
-
2005
Persistent link: https://www.econbiz.de/10004861473
Saved in:
2
Brand risk : adding risk literacy to brand management
Abrahams, David
-
2008
Persistent link: https://www.econbiz.de/10004900024
Saved in:
3
Fashion brands : branding style from Armani to Zara
Tungate, Mark
-
2008
-
2. ed.
Persistent link: https://www.econbiz.de/10004911815
Saved in:
4
Brand immortality : how brands can live long and prosper
Pringle, Hamish
;
Field, Peter
-
2008
Persistent link: https://www.econbiz.de/10004925157
Saved in:
5
Branding your business : promoting your business, attracting customers and standing out in the market place
Hammond, James
-
2008
Persistent link: https://www.econbiz.de/10004927350
Saved in:
6
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10004887131
Saved in:
7
Brand Hollywood : selling entertainment in a global media age
Grainge, Paul
-
2008
Persistent link: https://www.econbiz.de/10004894280
Saved in:
8
The soul of the corporation : how to manage the identity of your company
Bouchikhi, Hamid
;
Kimberly, John R.
-
2008
Persistent link: https://www.econbiz.de/10004898426
Saved in:
9
Living brands : collaboration + innovation = customer fascination
Nadeau, Raymond A.
-
2007
Persistent link: https://www.econbiz.de/10004875849
Saved in:
10
Rebuilding brand America : what we must do to restore our reputation and safeguard the future of American business abroad
Martin, Dick
-
2007
Persistent link: https://www.econbiz.de/10004877579
Saved in:
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