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Search: subject:"Advertising effects"
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Advertising effects
10
Werbewirkung
10
Werbung
7
Advertising
5
Advertising industry
3
Consumer behaviour
3
Deutschland
3
Germany
3
Konsumentenverhalten
3
Welt
3
Werbewirtschaft
3
World
3
Marketing
2
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2
Werbepsychologie
2
06.03.1986
1
07.03.1985
1
1900-2000
1
Advertising media
1
Advertising planning
1
Brand management
1
Cultural history
1
Event marketing
1
Event-Marketing
1
Geschichte 1900-2000
1
Internet marketing
1
Kulturgeschichte
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Markenpolitik
1
Market research
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Marketing management
1
Marketingmanagement
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Marktforschung
1
OECD countries
1
OECD-Staaten
1
Online-Marketing
1
Sozialgeschichte 1900-2000
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1
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Conference proceedings
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5,174
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612
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612
Graue Literatur
453
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453
Arbeitspapier
350
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334
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236
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79
Sammelwerk
79
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46
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39
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6
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Holm, Karl-Friedrich
2
Bušljeta Banks, Ivana
1
Diehl, Sandra
1
Eisend, Martin
1
Meffert, Heribert
1
Okazaki, Shintaro
1
Rosengren, Sara
1
Schüür-Langkau, Anja
1
Swett, Pamela E.
1
Wiesen, S. Jonathan
1
Zatlin, Jonathan R.
1
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European Advertising Academy
2
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <9, 2010, Madrid>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Planung-und-Analyse-Symposium <1, 1985, Neu-Isenburg>
1
Planung-und-Analyse-Symposium <2, 1986, Neu-Isenburg>
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Advances in advertising research
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Gabler Research
1
International journal of advertising : the quarterly review of marketing communications
1
Media-Spectrum
1
Research
1
Springer Gabler Research
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ECONIS (ZBW)
10
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1
Special issue: International Conference on Research in Advertising (ICORIA)
Eisend, Martin
(
ed.
)
-
ICORIA <14., 2015, London>
-
2017
Persistent link: https://www.econbiz.de/10011687806
Saved in:
2
Extending the boundaries of advertising : [extended versions of papers presented at the 12th ICORIA (International Conference on Research in Advertising) Zagreb, Croatia in June 20...
Bušljeta Banks, Ivana
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10010458141
Saved in:
3
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
Rosengren, Sara
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10009769351
Saved in:
4
Markenbildung und Werbeeffizienz in digitalen Zeiten : Wiesbadener Media- & Marketing-Kongress ; 14. April 2011
Schüür-Langkau, Anja
(
revision
)
-
2011
Persistent link: https://www.econbiz.de/10009237074
Saved in:
5
Breaking new ground in theory and practice
Okazaki, Shintaro
(
ed.
)
-
2011
-
1. ed.
Persistent link: https://www.econbiz.de/10012878611
Saved in:
6
Selling modernity : advertising in twentieth-century Germany
Swett, Pamela E.
(
ed.
);
Wiesen, S. Jonathan
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003433275
Saved in:
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Diehl, Sandra
(
ed.
)
-
2005
Persistent link: https://www.econbiz.de/10003011498
Saved in:
8
Erlebnisse um jeden Preis - was leistet Event-Marketing : Dokumentation des Workshops vom 24. Juni 2002
Meffert, Heribert
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10013330174
Saved in:
9
Werbewirkungsforschung ex ante und ex post : Referate d. 2. Planung-u.-Analyse-Symposiums, 6. u. 7. März 1986 in Neu-Isenburg
Holm, Karl-Friedrich
(
contributor
)
Persistent link: https://www.econbiz.de/10000746891
Saved in:
10
Werbewirkungsforschung ohne Wirkung? : Referate d. 1. Planung u. Analyse-Symposiums, 7. u. 8. März 1985 in Neu-Isenburg
Holm, Karl-Friedrich
(
contributor
)
Persistent link: https://www.econbiz.de/10000698940
Saved in:
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