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Cross-cultural marketing
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Kulturelle Identität
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Camillo, Angelo A.
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Transcultural marketing for incremental and radical innovation
22
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ECONIS (ZBW)
22
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Factors affecting electronic service brand equity
Yıldız, Salih
;
Kurtuldu, Hüseyin Sabri
- In:
Transcultural marketing for incremental and radical …
,
(pp. 434-492)
.
2014
Persistent link: https://www.econbiz.de/10010211687
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2
Consumer purchasing behaviour towards organic products in Thailand
Sriwaranun, Yaowarat
;
Gan, Christopher
;
Lee, Minsoo
; …
- In:
Transcultural marketing for incremental and radical …
,
(pp. 411-433)
.
2014
Persistent link: https://www.econbiz.de/10010211688
Saved in:
3
Importance of perpetual government-university-industry (GUI) collaboration today
Christiansen, Bryan
- In:
Transcultural marketing for incremental and radical …
,
(pp. 403-410)
.
2014
Persistent link: https://www.econbiz.de/10010211689
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4
The Starbucks culture : responsible, radical innovation in an irresponsible, incremental world
Marques, Joan
;
Camillo, Angelo A.
;
Holt, Svetlana
- In:
Transcultural marketing for incremental and radical …
,
(pp. 395-402)
.
2014
Persistent link: https://www.econbiz.de/10010211690
Saved in:
5
Crowdsourcing for transcultural marketing and innovation
Rusko, Rauno
- In:
Transcultural marketing for incremental and radical …
,
(pp. 382-394)
.
2014
Persistent link: https://www.econbiz.de/10010211691
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6
E-marketing and online consumer behavior
Jain, Neha
;
Ahuja, Vandana
;
Medury, Yajulu
- In:
Transcultural marketing for incremental and radical …
,
(pp. 366-381)
.
2014
Persistent link: https://www.econbiz.de/10010211692
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7
Innovation in the 21st century organization
Baporikar, Neeta
- In:
Transcultural marketing for incremental and radical …
,
(pp. 339-365)
.
2014
Persistent link: https://www.econbiz.de/10010211693
Saved in:
8
Strategic transcultural marketing management and global competitiveness
Camillo, Angelo A.
;
Holt, Svetlana
;
Marques, Joan
- In:
Transcultural marketing for incremental and radical …
,
(pp. 316-338)
.
2014
Persistent link: https://www.econbiz.de/10010211694
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9
Modernization without westernization : the Kingdom of Saudi Arabia
Ayub, Nailah
;
Kassim, Norizan M.
;
Zain, Mohamed
- In:
Transcultural marketing for incremental and radical …
,
(pp. 296-315)
.
2014
Persistent link: https://www.econbiz.de/10010211695
Saved in:
10
Incremental and radical service innovation in living labs
Leminen, Seppo
;
Westerlund, Mika
- In:
Transcultural marketing for incremental and radical …
,
(pp. 281-295)
.
2014
Persistent link: https://www.econbiz.de/10010211696
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