//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: isPartOf_id:10011895920
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Social Web
7
Social web
7
Consumer behaviour
5
Konsumentenverhalten
5
Internet marketing
4
Online-Marketing
4
Brand management
3
Markenführung
3
Beziehungsmarketing
2
Brand
2
Customer integration
2
Kundenintegration
2
Markenartikel
2
Relationship marketing
2
USA
2
United States
2
Viral marketing
2
Virales Marketing
2
Advertising effects
1
Age group
1
Altersgruppe
1
Bekleidung
1
Bekleidungsindustrie
1
Betriebliche Wertschöpfung
1
Clothing
1
Clothing industry
1
Consumer motivation
1
Dienstleistungsqualität
1
Fashion
1
Innovation diffusion
1
Innovationsdiffusion
1
Kaufmotiv
1
Marketing management
1
Marketingmanagement
1
Mobile phone
1
Mobiltelefon
1
Mode
1
Online retailing
1
Online-Handel
1
Quality management
1
more ...
less ...
Online availability
All
Undetermined
17
Type of publication
All
Article
17
Type of publication (narrower categories)
All
Aufsatz im Buch
17
Book section
17
Language
All
English
17
Author
All
Ozuem, Wilson
3
Appiah, Dominic
2
Appiah, Kenneth
2
Helal, Guida
2
Okafor, Sebastian
2
Ayertey, Samuel
1
Azemi, Yllka
1
Bowen, Gordon
1
Chitran, Vivek
1
Ciutad, Mario
1
Güven, Esra
1
Howell, Kerry
1
Howell, Kerry E.
1
Husamaldin, Laden
1
Islam, Md Nazmul
1
Işık, Özlem
1
Jahankhani, Hamid
1
Naem, Muhammad
1
Nopnukulvised, Charanya
1
O'Brien, Jim
1
Patten, Elena
1
Rai, Dipen
1
Sahni, Kamna
1
Sam-Epelle, Ibelema
1
Semerádová, Tereza
1
Usman, Ali
1
Weinlich, Petr
1
Willis, Michelle
1
more ...
less ...
Published in...
All
Leveraging computer-mediated marketing environments
17
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The dynamics of social media markeitng content and customer retention
Willis, Michelle
- In:
Leveraging computer-mediated marketing environments
,
(pp. 1-21)
.
2019
Persistent link: https://www.econbiz.de/10011971226
Saved in:
2
The dynamics of social media and value co-creation
Sahni, Kamna
;
Appiah, Kenneth
- In:
Leveraging computer-mediated marketing environments
,
(pp. 22-42)
.
2019
Persistent link: https://www.econbiz.de/10011971229
Saved in:
3
Social media and social identity in the millennial generation
Helal, Guida
;
Ozuem, Wilson
- In:
Leveraging computer-mediated marketing environments
,
(pp. 43-82)
.
2019
Persistent link: https://www.econbiz.de/10011971232
Saved in:
4
The differences of hedonic shopping value and purchase intention in the multichannel shopping environment for apparel shopping
Nopnukulvised, Charanya
;
Husamaldin, Laden
;
Bowen, Gordon
- In:
Leveraging computer-mediated marketing environments
,
(pp. 125-142)
.
2019
Persistent link: https://www.econbiz.de/10011971301
Saved in:
5
Social media, online brand communities, and customer engagement in the fashion industry
Helal, Guida
- In:
Leveraging computer-mediated marketing environments
,
(pp. 143-172)
.
2019
Persistent link: https://www.econbiz.de/10011971314
Saved in:
6
User-generated content and consumer brand engagement
Naem, Muhammad
;
Okafor, Sebastian
- In:
Leveraging computer-mediated marketing environments
,
(pp. 193-220)
.
2019
Persistent link: https://www.econbiz.de/10011971320
Saved in:
7
The impacts of omni-channel purchasing behavior on service quality
Patten, Elena
- In:
Leveraging computer-mediated marketing environments
,
(pp. 221-236)
.
2019
Persistent link: https://www.econbiz.de/10011971322
Saved in:
8
Calculation of facebook marketing effectiveness in terms of ROI
Semerádová, Tereza
;
Weinlich, Petr
- In:
Leveraging computer-mediated marketing environments
,
(pp. 286-310)
.
2019
Persistent link: https://www.econbiz.de/10011971361
Saved in:
9
E-WOM : the new consumer megaphone-underlying reasons and related factors
Güven, Esra
;
Işık, Özlem
- In:
Leveraging computer-mediated marketing environments
,
(pp. 311-327)
.
2019
Persistent link: https://www.econbiz.de/10011971367
Saved in:
10
The challenges of nation branding in the digital age : case of Spain's nation branding project, Macra España
Ciutad, Mario
;
Jahankhani, Hamid
;
O'Brien, Jim
- In:
Leveraging computer-mediated marketing environments
,
(pp. 328-350)
.
2019
Persistent link: https://www.econbiz.de/10011971379
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->