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Artificial intelligence in marketing
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ECONIS (ZBW)
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The state of AI research in marketing : active, fertile, and ready for explosive growth
Sudhir, K.
;
Toubia, Olivier
- In:
Artificial intelligence in marketing
,
(pp. 1-12)
.
2023
Persistent link: https://www.econbiz.de/10014307014
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2
The economics of artificial intelligence : a marketing perspective
Ding, MengQi
;
Goldfarb, Avi
- In:
Artificial intelligence in marketing
,
(pp. 13-76)
.
2023
Persistent link: https://www.econbiz.de/10014307015
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3
AI and personalization
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Artificial intelligence in marketing
,
(pp. 77-102)
.
2023
Persistent link: https://www.econbiz.de/10014307016
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4
Artificial intelligence and pricing
Aparicio, Diego
;
Misra, Kanishka
- In:
Artificial intelligence in marketing
,
(pp. 103-124)
.
2023
Persistent link: https://www.econbiz.de/10014307017
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5
Leveraging AI for content generation : a customer equity perspective
Schweidel, David A.
;
Reisenbichler, Martin
;
Reutterer, …
- In:
Artificial intelligence in marketing
,
(pp. 125-145)
.
2023
Persistent link: https://www.econbiz.de/10014307019
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6
Artificial intelligence and user-generated data are transforming how firms come to understand customer needs
Hauserp, John R.
;
Lip, Zelin
;
Mao, Chengfeng
- In:
Artificial intelligence in marketing
,
(pp. 147-167)
.
2023
Persistent link: https://www.econbiz.de/10014307065
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7
Artificial intelligence applications to customer feedback research : a review
Lee, Peter S.
;
Chakraborty, Ishita
;
Banerjee, Shrabastee
- In:
Artificial intelligence in marketing
,
(pp. 169-190)
.
2023
Persistent link: https://www.econbiz.de/10014307136
Saved in:
8
Natural language processing in marketing
Hartmann, Jochen
;
Netzer, Oded
- In:
Artificial intelligence in marketing
,
(pp. 191-215)
.
2023
Persistent link: https://www.econbiz.de/10014307139
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9
Marketing through the machine's eyes : image analytics and interpretability
Feng, Xiaohang
;
Zhang, Shunyuan
;
Srinivasan, Kannan
- In:
Artificial intelligence in marketing
,
(pp. 217-237)
.
2023
Persistent link: https://www.econbiz.de/10014307154
Saved in:
10
Deep learning in marketing : a review and research agenda
Liu, Xiao
- In:
Artificial intelligence in marketing
,
(pp. 239-271)
.
2023
Persistent link: https://www.econbiz.de/10014307159
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