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Search: person:"Bonifield, Carolyn M."
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Bonifield, Carolyn M.
8
Bailey, Ainsworth Anthony
5
Arias, Alejandro
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Cole, Catherine A.
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Elhai, Jon D.
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Villegas, Juliana
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Journal of retailing and consumer services
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The Routledge handbook of service research insights and ideas
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The aging consumer : perspectives from psychology and economics
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The aging consumer : perspectives from psychology and marketing
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The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Mobile payment adoption in Latin America
Bailey, Ainsworth Anthony
;
Bonifield, Carolyn M.
; …
- In:
The journal of services marketing
36
(
2022
)
8
,
pp. 1058-1075
Persistent link: https://www.econbiz.de/10013410772
Saved in:
2
Comprehension of and vulnerability to persuasive marketing communications among older consumers
Bonifield, Carolyn M.
;
Cole, Catherine A.
- In:
The aging consumer : perspectives from psychology and …
,
(pp. 182-199)
.
2021
Persistent link: https://www.econbiz.de/10012298604
Saved in:
3
Modeling consumer engagement on social networking sites : roles of attitudinal and motivational factors
Bailey, Ainsworth Anthony
;
Bonifield, Carolyn M.
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012433337
Saved in:
4
Modeling consumer engagement with front line service providers
Bailey, Ainsworth Anthony
;
Bonifield, Carolyn M.
- In:
The Routledge handbook of service research insights and …
,
(pp. 199-213)
.
2020
Persistent link: https://www.econbiz.de/10012238623
Saved in:
5
Social media use by young Latin American consumers : an exploration
Bailey, Ainsworth Anthony
;
Bonifield, Carolyn M.
; …
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 10-19
Persistent link: https://www.econbiz.de/10011883129
Saved in:
6
Broken (promotional) promises : the impact of firm reputation and blame
Bailey, Ainsworth Anthony
;
Bonifield, Carolyn M.
- In:
Journal of marketing communications
16
(
2010
)
5
,
pp. 287-306
Persistent link: https://www.econbiz.de/10008695768
Saved in:
7
Comprehension of marketing communications among older consumers
Bonifield, Carolyn M.
;
Cole, Catherine A.
- In:
The aging consumer : perspectives from psychology and …
,
(pp. 175-189)
.
2010
Persistent link: https://www.econbiz.de/10003996989
Saved in:
8
Intellectual property issues for marketers in the virtual world
Bonifield, Carolyn M.
;
Tomas, Amy M.
- In:
The journal of brand management : an international journal
16
(
2008/09
)
8
,
pp. 571-581
Persistent link: https://www.econbiz.de/10003881165
Saved in:
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