DeLorme, Denise E.; Huh, Jisu; Reid, Leonard N.; An, Soontae - In: International Journal of Pharmaceutical and Healthcare … 4 (2010) 3, pp. 208-231
Purpose – The over‐the‐counter (OTC) drug market is highly competitive, and consumer advertising is a prominent influence in OTC drug purchase and consumption. Given current marketplace conditions, it is important to summarize OTC drug advertising research. This paper aims to review the...