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Search: person:"Kwon, Eun Sook"
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Kwon, Eun Sook
9
Reid, Leonard N.
4
Kim, Eunice
2
Kim, Jooyoung
2
King, Karen Whitehill
2
Nyilasy, Greg
2
Ahn, Sun Joo
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Chung, Yoo Jin
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Kim, Kyung-Ok
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Lee, Joong Suk
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Nikolinakou, Angeliki
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Phua, Joe
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International journal of internet marketing and advertising : IJIMA
2
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1
International journal of advertising : the quarterly review of marketing communications
1
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1
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1
Journal of business research : JBR
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ECONIS (ZBW)
9
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9
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1
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
Saved in:
2
"What drives loyal fans of brand pages to take action? : the effects of self‑expansion and flow on loyal page fans’ sharing and creation activities"
Nikolinakou, Angeliki
;
Phua, Joe
;
Kwon, Eun Sook
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 559-577
Persistent link: https://www.econbiz.de/10012792848
Saved in:
3
Putting things into context : a meta-analysis of media context effects on attitudinal outcomes
Kwon, Eun Sook
;
Nyilasy, Greg
;
King, Karen Whitehill
; …
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 330-347
Persistent link: https://www.econbiz.de/10012607910
Saved in:
4
Social break up : why consumers hide and unlike brands on Facebook
Kwon, Eun Sook
;
Kim, Eunice
;
Chung, Yoo Jin
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 299-317
Persistent link: https://www.econbiz.de/10012284820
Saved in:
5
Impact of media context on advertising memory : a meta-analysis of advertising effectiveness
Kwon, Eun Sook
;
King, Karen Whitehill
;
Nyilasy, Greg
; …
- In:
Journal of advertising research
59
(
2019
)
1
,
pp. 99-128
Persistent link: https://www.econbiz.de/10012007147
Saved in:
6
Inter-study and intra-study replications in leading marketing journals : a longitudinal analysis
Kwon, Eun Sook
;
Shan, Yan
;
Lee, Joong Suk
;
Reid, Leonard N.
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 257-278
Persistent link: https://www.econbiz.de/10011626507
Saved in:
7
TV advertising engagement as a state of immersion and presence
Kim, Jooyoung
;
Ahn, Sun Joo
;
Kwon, Eun Sook
;
Reid, …
- In:
Journal of business research : JBR
76
(
2017
),
pp. 67-76
Persistent link: https://www.econbiz.de/10011712555
Saved in:
8
Symbols or icons in gay-themed ads : how to target gay audience
Um, Nam-Hyun
;
Kim, Kyung-Ok
;
Kwon, Eun Sook
;
Wilcox, David
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 393-407
Persistent link: https://www.econbiz.de/10011518846
Saved in:
9
Brand followers : consumer motivation and attitude towards brand communications on Twitter
Kwon, Eun Sook
;
Kim, Eunice
;
Sung, Yongjun
;
Yoo, Chan Yun
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 657-680
Persistent link: https://www.econbiz.de/10010466400
Saved in:
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