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Search: person:"Malaer, Lucia"
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Markenimage
5
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4
Consumer behaviour
4
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4
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3
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3
Brand
2
Markenartikel
2
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Brand authenticity
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Malär, Lucia
9
Krohmer, Harley
5
Nyffenegger, Bettina
5
Hoyer, Wayne D.
4
Girardin, Florent
1
Giuffredi-Kähr, Andrea
1
Grohmann, Bianca
1
Guèvremont, Amélie
1
Hack, Andreas
1
Hoyer, Wayne D
1
Kraiczy, Nils
1
Malaer, Lucia
1
Morhart, Felicitas
1
Petrova, Alisa
1
Schellong, Margarete
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Journal of marketing
2
Journal of the Academy of Marketing Science
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
Entrepreneurship theory and practice : ET&P
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
7
OLC EcoSci
2
USB Cologne (EcoSocSci)
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1
Sponsorship disclosure of influencers : a curse or a blessing?
Giuffredi-Kähr, Andrea
;
Petrova, Alisa
;
Malär, Lucia
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10013397505
Saved in:
2
Family firm brands, perceptions of doing good, and consumer happiness
Schellong, Margarete
;
Kraiczy, Nils
;
Malär, Lucia
; …
- In:
Entrepreneurship theory and practice : ET&P
43
(
2019
)
5
,
pp. 921-946
Persistent link: https://www.econbiz.de/10012113433
Saved in:
3
Brand authenticity : an integrative framework and measurement scale
Morhart, Felicitas
;
Malär, Lucia
;
Guèvremont, Amélie
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
2
,
pp. 200-218
Persistent link: https://www.econbiz.de/10011374515
Saved in:
4
Service brand relationship quality : hot or cold?
Nyffenegger, Bettina
;
Krohmer, Harley
;
Hoyer, Wayne D.
; …
- In:
Journal of service research : JSR
18
(
2015
)
1
,
pp. 90-106
Persistent link: https://www.econbiz.de/10010483436
Saved in:
5
Implementing an intended brand personality : a dyadic perspective
Malär, Lucia
;
Nyffenegger, Bettina
;
Krohmer, Harley
; …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 728-744
Persistent link: https://www.econbiz.de/10009621873
Saved in:
6
Implementing an intended brand personality: a dyadic perspective
Malär, Lucia
;
Nyffenegger, Bettina
;
Krohmer, Harley
; …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 728-745
Persistent link: https://www.econbiz.de/10009997375
Saved in:
7
Emotional brand attachment and brand personality : the relative importance of the actual and the ideal self
Malär, Lucia
;
Krohmer, Harley
;
Hoyer, Wayne D.
; …
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 35-52
Persistent link: https://www.econbiz.de/10009270915
Saved in:
8
Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self
Malär, Lucia
;
Krohmer, Harley
;
Hoyer, Wayne D
; …
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 35-53
Persistent link: https://www.econbiz.de/10009175038
Saved in:
9
Performance implications and implementation of brand personality : a dyadic perspective on managers' intentions and consumers' perceptions
Malär, Lucia
-
2009
Persistent link: https://www.econbiz.de/10003796765
Saved in:
10
Performance implications and implementation of brand personality : a dyadic perspective on managers' intentions and consumers' perceptions
Malär, Lucia
-
2009
Persistent link: https://www.econbiz.de/10004938394
Saved in:
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