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Search: person:"Park, Kiwan"
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Consumer behaviour
8
Konsumentenverhalten
8
Brand
2
Cause-Related Marketing
2
Cause-related marketing
2
Digital media
2
Digitale Medien
2
Emotion
2
Luxury goods
2
Luxusgüter
2
Markenartikel
2
Social Web
2
Social behaviour
2
Social network
2
Social web
2
Soziales Netzwerk
2
Soziales Verhalten
2
Viral marketing
2
Virales Marketing
2
prosocial behavior
2
status signaling
2
Access-based services
1
Advertising planning
1
Beziehungsmarketing
1
Brand management
1
Charity
1
Comparison
1
Consumer decision making
1
Consumer enjoyment
1
Consumption
1
Decision
1
Decision under uncertainty
1
Entscheidung
1
Entscheidung unter Unsicherheit
1
Ethics
1
Ethik
1
Experiment
1
Facebooking
1
Fair Trade
1
Fair trade
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Undetermined
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18
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10
Aufsatz in Zeitschrift
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1
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English
13
Undetermined
6
Author
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Park, Kiwan
19
Kim, Hakkyun
4
Kim, Yaeri
3
Schwarz, Norbert
3
Kim, Gwang-Suk
2
Kim, Sukhyun
2
Lee, Grace Y.
2
Lee, Youseok
2
Park, Yookyung
2
Petty, Richard E.
2
Priester, Joseph R.
2
Shrum, L. J.
2
Chu, Wujin
1
Kim, Gwang-suk
1
Kwon, Yongju
1
Lee, Grace
1
Lee, Kyoungmi
1
Lee, Seojin Stacey
1
Lee, Shinhyoung
1
Roh, Minjung
1
Stacey Lee, Seojin
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Psychology & marketing
3
Journal of Consumer Research
2
Journal of business ethics : JOBE
2
Electronic word of mouth as a promotional technique : new insights from social media
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic commerce : IJEC
1
Journal of Business Ethics
1
Journal of macromarketing
1
Journal of retailing and consumer services
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
Psychology & Marketing
1
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ECONIS (ZBW)
12
OLC EcoSci
3
RePEc
3
Other ZBW resources
1
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1
Merits matter : a new perspective on multifaceted pride and its effects on conspicuous consumption
Kwon, Yongju
;
Park, Kiwan
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 995-1011
Persistent link: https://www.econbiz.de/10014291675
Saved in:
2
How looking forward over the short period to-go affects consumer enjoyment : role of temporal scarcity in access-based services
Lee, Shinhyoung
;
Park, Kiwan
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013169693
Saved in:
3
Cause-related marketing of luxury brands : nudging materialists to act prosocially
Kim, Sukhyun
;
Park, Kiwan
;
Shrum, L. J.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1204-1217
Persistent link: https://www.econbiz.de/10013280077
Saved in:
4
Addressing the cause-related marketing paradox for luxury brands to increase prosocial behavior and well-being
Kim, Sukhyun
;
Park, Kiwan
;
Shrum, L. J.
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 624-629
Persistent link: https://www.econbiz.de/10013475289
Saved in:
5
Do we always adopt Facebook friends' eWOM postings? : the role of social identity and threat
Kim, Yaeri
;
Park, Yookyung
;
Lee, Youseok
;
Park, Kiwan
- In:
Electronic word of mouth as a promotional technique : …
,
(pp. 86-104)
.
2020
Persistent link: https://www.econbiz.de/10012263251
Saved in:
6
Do we always adopt Facebook friends' eWOM postings? : the role of social identity and threat
Kim, Yaeri
;
Park, Yookyung
;
Lee, Youseok
;
Park, Kiwan
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 86-104
Persistent link: https://www.econbiz.de/10011859219
Saved in:
7
Balancing out feelings of risk by playing it safe : the effect of social networking on subsequent risk judgment
Kim, Hakkyun
;
Lee, Kyoungmi
;
Park, Kiwan
- In:
Organizational behavior and human decision processes : …
131
(
2015
),
pp. 121-131
Persistent link: https://www.econbiz.de/10011422325
Saved in:
8
The role of beneficiaries’ group identity in determining successful appeal strategies for charitable giving
Park, Kiwan
;
Lee, Seojin Stacey
- In:
Psychology & marketing
32
(
2015
)
12
,
pp. 1117-1132
Persistent link: https://www.econbiz.de/10011411885
Saved in:
9
The effect of the dispersion of review ratings on evaluations of hedonic versus utilitarian products
Chu, Wujin
;
Roh, Minjung
;
Park, Kiwan
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 95-125
Persistent link: https://www.econbiz.de/10011433897
Saved in:
10
The underdog trap : The moderating role of transgression type in forgiving underdog brands
Kim, Yaeri
;
Park, Kiwan
;
Stacey Lee, Seojin
- In:
Psychology & Marketing
36
(
2018
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10012083939
Saved in:
1
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