Search Results - person:"Patwardhan, Padmini"

Ad agency leadership in the US, UK, and Australia : a mixed-method analysis of effective attributes and styles

Patwardhan, Padmini; Kerr, Gayle; Patwardhan, Hemant; … - In: Journal of advertising 51 (2022) 2, pp. 223-239

Persistent link: https://www.econbiz.de/10013362272

Managing change and finding identity : a grounded analysis of advertising agency leadership

Patwardhan, Padmini; Habib, Sabrina; Patwardhan, Hemant - In: Journal of current issues and research in advertising 40 (2019) 3, pp. 315-333

Persistent link: https://www.econbiz.de/10012243135

When fiction becomes fact : effect of reverse product placement on consumer attitudes

Patwardhan, Hemant; Patwardhan, Padmini - In: Journal of promotion management : JPM 22 (2016) 3, pp. 349-369

Persistent link: https://www.econbiz.de/10011532975

Diffusion of account planning in Indian ad agencies : an organisational perspective

Patwardhan, Padmini; Patwardhan, Hemant; Vasavada-Oza, … - In: International journal of advertising : the quarterly … 30 (2011) 4, pp. 665-692

Persistent link: https://www.econbiz.de/10009349594

Diffusion of account planning in Indian ad agencies: An organisational perspective

Patwardhan, Padmini; Patwardhan, Hemant; Vasavada-Oza, … - In: International journal of advertising : the quarterly … 30 (2011) 4, pp. 665-693

Persistent link: https://www.econbiz.de/10009334273

Insights on account planning : a view from the Indian ad industry

Patwardhan, Padmini; Patwardhan, Hemant; Vasavada-Oza, … - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 105-120

Persistent link: https://www.econbiz.de/10003929299

Insights on Account Planning: A View from the Indian Ad Industry

Patwardhan, Padmini; Patwardhan, Hemant; Vasavada-Oza, … - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 105-105

Persistent link: https://www.econbiz.de/10008346598

The media buying process: perceptions of media sales representatives

Bichard, Shannon L.; Chambers, Todd; Patwardhan, Padmini - In: JMM : the international journal on media management 9 (2007) 1, pp. 28-39

Persistent link: https://www.econbiz.de/10003465581

Multinational corporations and public relations in a historically resistant host culture

Bardhan, Nilanjana; Patwardhan, Padmini - In: Journal of Communication Management 8 (2004) 3, pp. 246-263

Since the onset of globalisation, many multinational corporations (MNCs) have been increasingly opening up subsidiaries in several host nations. While the entry of MNCs in some nations has been generally unproblematic, that has not been the case in every host nation. Fears of neocolonialism and...

Persistent link: https://www.econbiz.de/10014850758