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Search: person:"Sese, Francisco Javier"
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Beziehungsmarketing
21
Relationship marketing
21
Consumer behaviour
16
Konsumentenverhalten
16
Customer satisfaction
7
Kundenzufriedenheit
7
Dienstleistungsqualität
6
Fundraising
6
Service quality
6
Customer value
5
Kundenwert
5
Mobile communications
5
Mobilkommunikation
5
Customer profitability
4
Distribution channel
4
Financial services
4
Finanzdienstleistung
4
Lieferantenmanagement
4
Marketing management
4
Marketingmanagement
4
Supplier relationship management
4
Vertriebsweg
4
B-to-B-Marketing
3
Business-to-business marketing
3
Kundenbindungsprogramm
3
Loyalty program
3
Nonprofit organization
3
Nonprofit-Organisation
3
Spain
3
Spanien
3
Switching behaviour
3
Wechselverhalten
3
financial services
3
Advertising
2
Beschwerdemanagement
2
CSR
2
Charity
2
Complaint handling
2
Complaint management
2
Corporate Social Responsibility
2
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Undetermined
23
Free
3
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Article
35
Book / Working Paper
1
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Article in journal
31
Aufsatz in Zeitschrift
31
Arbeitspapier
1
Aufsatz im Buch
1
Book section
1
Graue Literatur
1
Non-commercial literature
1
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Language
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English
32
Spanish
4
Author
All
Sesé, F. Javier
33
Minguez, Ana
7
Polo-Redondo, Yolanda
6
Melero-Polo, Iguácel
5
Cambra-Fierro, Jesús
4
Maicas, Juan Pablo
4
Melero, Iguácel
4
Gao, Lily
3
Krafft, Manfred
3
Viswanathan, Vijay
3
Bijmolt, Tammo H. A.
2
Melero, Iguacel
2
Sesé, Francisco Javier
2
Verhoef, Peter C.
2
Boyd, D. Eric
1
Cambra Fierro, Jesús
1
Cambra, Jesús
1
Cambra-Fierro, Jesus
1
Doorn, Jenny van
1
Haan, Evert de
1
Kamakura, Wagner A.
1
Koetterheinrich, Kim
1
Kumar, V.
1
Liu, Huan
1
López-Pérez, M. Eugenia
1
López-Pérez, Ma. Eugenia
1
Maícas, Juan Pablo
1
Melero Polo, Iguácel
1
Melero-Polo, Iguacel
1
Patrício, Lia
1
Petersen, J. Andrew
1
Polo, Yolanda
1
Sese, Francisco Javier
1
Tillmanns, Sebastian
1
Tudela, Carlos Ocaña Pérez de
1
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Published in...
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Journal of service research : JSR
4
Journal of service research
3
Journal of the Academy of Marketing Science
3
Cuadernos de economía y dirección de la empresa : CEDE
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of retailing
2
Business research quarterly : BRQ
1
Business strategy and the environment
1
Corporate social responsibility and environmental management
1
Customer engagement marketing
1
Documento de trabajo / Fundación de las Cajas de Ahorros
1
European management review : the journal of the European Academy of Management
1
Hacienda Pública Española
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of Philanthropy and Marketing
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of philanthropy and marketing
1
Journal of service theory and practice
1
Service business
1
Telecommunications policy : the international journal of digital economy, data sciences and new media
1
The service industries journal
1
Universia business review : UBR
1
Universia business review : revista trimestral de Dirección de Empresas
1
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Source
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ECONIS (ZBW)
33
OLC EcoSci
1
RePEc
1
Other ZBW resources
1
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36
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1
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
2
Philanthropy scandals and regular donations : the role of email marketing communications
Minguez, Ana
;
Sesé, F. Javier
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1592-1619
Persistent link: https://www.econbiz.de/10014450076
Saved in:
3
The design of B2B customer references : a signaling theory perspective
Boyd, D. Eric
;
Sesé, F. Javier
;
Tillmanns, Sebastian
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 658-674
Persistent link: https://www.econbiz.de/10014251255
Saved in:
4
Periodic versus aggregate donations : leveraging donation frequencies to cultivate the regular donor portfolio
Minguez, Ana
;
Sesé, F. Javier
- In:
Journal of service research
26
(
2023
)
2
,
pp. 283-299
Persistent link: https://www.econbiz.de/10014246212
Saved in:
5
Social norms and recognition in social fundraising campaigns : the moderating role of self-construal
Minguez, Ana
;
Sesé, F. Javier
- In:
Journal of philanthropy and marketing
27
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013093308
Saved in:
6
Why do you want a relationship, anyway? : consent to receive marketing communications and donors' willingness to engage with nonprofits
Minguez, Ana
;
Sesé, F. Javier
- In:
Journal of business research : JBR
148
(
2022
),
pp. 356-367
Persistent link: https://www.econbiz.de/10013325489
Saved in:
7
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
8
How does relationship length influence donation amount over time for regular members of nonprofit organizations : the moderating role of donation frequency
Minguez, Ana
;
Sesé, F. Javier
- In:
Journal of service theory and practice
32
(
2022
)
3
,
pp. 432-451
Persistent link: https://www.econbiz.de/10013273032
Saved in:
9
The impact of mobile app adoption on cross-buying : the moderating roles of product category characteristics and adoption timing
Liu, Huan
;
Sesé, F. Javier
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10013364281
Saved in:
10
Understanding the effectiveness of social influence appeals in charitable giving : the roles of affinity with the cause, and past giving behavior
Minguez, Ana
;
Sesé, F. Javier
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
3
,
pp. 375-386
Persistent link: https://www.econbiz.de/10012607662
Saved in:
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