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Search: person:"Sivakumaran, Bharadhwaj"
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Consumer behaviour
18
Konsumentenverhalten
18
Advertising effects
8
Werbewirkung
8
Emotion
7
Impulse buying
5
India
5
Indien
5
Sales promotion
5
Verkaufsförderung
5
Advertising
4
Werbung
4
Beziehungsmarketing
3
Comparative advertising
3
Consumer impulsiveness
3
Relationship marketing
3
Vergleichende Werbung
3
Ambivalence
2
Arzneimittel
2
Attitude-toward-the-Ad
2
Bibliometrics
2
Bibliometrie
2
Brand management
2
Cataract
2
Clinic-intercept
2
Cognition
2
Consumer attitudes
2
Content analysis
2
Contraception
2
Cultural identity
2
Decision quality
2
Dienstleistungsqualität
2
Direct and indirect comparative ads
2
ELM
2
Efficacy
2
Emotional appeal
2
Fear
2
Female health care
2
Green advertising
2
Green marketing
2
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Undetermined
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Article
55
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research-article
8
Aufsatz im Buch
4
Book section
4
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English
47
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8
Author
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Sivakumaran, Bharadhwaj
51
Sharma, Piyush
20
Marshall, Roger
10
Kalro, Arti D.
5
Maheswarappa, Satish Sasalu
5
Marathe, Rahul R.
5
Mohan, Geetha
5
Srivastava, Ekta
5
Bharadhwaj, Sivakumaran
4
Fernando, Angeline Gautami
4
Joseph, Joshy
4
Suganthi, L.
4
Chung, Cindy
3
Erramilli, M. Krishna
3
Kalro, Arti
3
Nandakumar, Nachiketas
3
Satish, S. M.
3
Harindranath R.M
2
Kumar, Arun G.
2
Lyngdoh, Teidorlang
2
Pradhan, Debasis
2
Balasubramanian, Nataraj
1
Baliga, Ashwin J.
1
Bandyopadhyay, Nirmalya
1
Chawla, Vaibhav
1
Deshpande, Bilwa
1
Dorai, Sriram
1
Ganesh, L. S.
1
Harindranath, R. M.
1
Iyer, Easwar Krishna
1
Jacob, Jayanth
1
Jha, Ankur
1
Krishna, Kriti
1
Kumar, Ravi Shekhar
1
Mahaswarappa, Satish Sasalu
1
Maheswarappa, Satish S.
1
Marathe, Rahul
1
Mathew, Shawn
1
Patro, Sanjay
1
Paul, Justin
1
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Journal of international consumer marketing
6
European Journal of Marketing
4
Journal of retailing and consumer services
4
Marketing intelligence & planning
4
European journal of marketing : EJM
3
Journal of business research : JBR
3
Marketing Intelligence & Planning
3
Asia Pacific Journal of Marketing and Logistics
2
Asia Pacific journal of marketing and logistics
2
IIMB management review
2
Journal of consumer behaviour : an international research review
2
Journal of marketing management : MM
2
Journal of promotion management : innovations in planning and applied research
2
Marketing in the new global order : challenges and opportunities
2
European journal of marketing
1
Handbook of research on Asian business
1
International Journal of Pharmaceutical and Healthcare Marketing
1
International journal of consumer studies
1
International journal of information technology and management : IJITM
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of Business & Industrial Marketing
1
Journal of Business Research
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of the Academy of Marketing Science
1
New techniques for brand management in the healthcare sector
1
Psychology & Marketing
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
34
Other ZBW resources
12
OLC EcoSci
8
RePEc
1
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1
Mind the game you set for better website patronage
Krishna, Kriti
;
Sivakumaran, Bharadhwaj
;
Maheswarappa, …
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1560-1590
Persistent link: https://www.econbiz.de/10014252314
Saved in:
2
Promotional inputs and selling : evidence from India
R. M., Harindranath
;
Sivakumaran, Bharadhwaj
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1000-1014
Persistent link: https://www.econbiz.de/10014276721
Saved in:
3
Nostalgia : a review, propositions, and future research agenda
Srivastava, Ekta
;
Sivakumaran, Bharadhwaj
; …
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 613-632
Persistent link: https://www.econbiz.de/10014339496
Saved in:
4
Public service announcements : a literature review and way forward
Sivakumaran, Bharadhwaj
;
Harindranath, R. M.
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2451-2478
Persistent link: https://www.econbiz.de/10014427320
Saved in:
5
The impact of advertising appeals on impulse buying
Deshpande, Bilwa
;
Pradhan, Debasis
;
Sivakumaran, Bharadhwaj
- In:
Marketing intelligence & planning
40
(
2022
)
3
,
pp. 358-371
Persistent link: https://www.econbiz.de/10013172966
Saved in:
6
Using Schmid-Leiman solution with higher-order constructs in marketing research
Sharma, Piyush
;
Sivakumaran, Bharadhwaj
;
Mohan, Geetha
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 513-526
Persistent link: https://www.econbiz.de/10013393473
Saved in:
7
Validation of cognitive inhibitors to technology adoption using content analysis
Iyer, Easwar Krishna
;
Unnikrishnan, Sreehari
;
Philip, Paul
- In:
International journal of information technology and …
20
(
2021
)
4
,
pp. 377-399
Persistent link: https://www.econbiz.de/10012799220
Saved in:
8
Service failure and recovery in B2B markets : a morphological analysis
Baliga, Ashwin J.
;
Chawla, Vaibhav
;
Sunder M., Vijaya
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 763-781
Persistent link: https://www.econbiz.de/10012545044
Saved in:
9
Pharmaceutical promotion : a literature review and research agenda
Harindranath R.M
;
Sivakumaran, Bharadhwaj
- In:
New techniques for brand management in the healthcare sector
,
(pp. 44-63)
.
2021
Persistent link: https://www.econbiz.de/10012515649
Saved in:
10
Immediate or delayed! : whether various types of consumer sales promotions drive impulse buying? : an empirical investigation
Bandyopadhyay, Nirmalya
;
Sivakumaran, Bharadhwaj
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012581881
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