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Search: person:"Till, Brian D."
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Advertising effects
12
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12
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11
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5
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4
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Till, Brian D.
25
Till, Brian
14
Wilson, Rick T.
13
Priluck, Randi
6
Till, Brian D
5
Lehnert, Kevin
4
Baack, Daniel
3
Baack, Daniel W.
3
Stanley, Sarah M.
3
Waterman, Brian
3
Busler, Michael
2
Priluck, Randi Lynn
2
Washburn, Judith H.
2
Wilson, Rick T
2
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2
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International journal of advertising : the quarterly review of marketing communications
7
Journal of advertising : official publication of the American Academy of Advertising
7
Psychology & marketing
6
Journal of Product & Brand Management
4
Journal of advertising research
4
Journal of current issues and research in advertising : JCIRA
4
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3
Journal of Consumer Marketing
2
The journal of product & brand management
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Advertising theory
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Journal of the Academy of Marketing Science
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21
Signaling trust in print advertisements : an empirical investigation
Fisher, James E.
;
Till, Brian
;
Stanley, Sarah M.
- In:
Journal of marketing communications
16
(
2010
)
3
,
pp. 133-147
Persistent link: https://www.econbiz.de/10003980295
Saved in:
22
In-store video advertising effectiveness : three new studies provide in-market field data
Yim, Mark Yi-cheon
;
Yoo, Seung-chul
;
Till, Brian
; …
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 386-402
Persistent link: https://www.econbiz.de/10008857209
Saved in:
23
Comparing a customer-based brand equity scale with the implicit association test in examining consumer responses to brands
Priluck, Randi
;
Till, Brian
- In:
The journal of brand management : an international journal
17
(
2009/10
)
6
,
pp. 413-428
Persistent link: https://www.econbiz.de/10003980558
Saved in:
24
In-Store Video Advertising Effectiveness: Three New Studies Provide In-Market Field Data
Yi-Cheon Yim, Mark
;
Yoo, Seung-Chul
;
Till, Brian D
; …
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 386-403
Persistent link: https://www.econbiz.de/10008818235
Saved in:
25
Creativity and memory effects : recall, recognition, and an exploration of nontraditional media
Baack, Daniel W.
;
Wilson, Rick T.
;
Till, Brian D.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 85-94
Persistent link: https://www.econbiz.de/10003808343
Saved in:
26
Airport advertising effectiveness
Wilson, Rick T.
;
Till, Brian D.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 59-72
Persistent link: https://www.econbiz.de/10003708167
Saved in:
27
Classical conditioning and celebrity endorsers : an examination of belongingness and resistance to extinction
Till, Brian D.
;
Stanley, Sarah M.
;
Priluck, Randi
- In:
Psychology & marketing
25
(
2008
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10003735804
Saved in:
28
Classical conditioning and celebrity endorsers: An examination of belongingness and resistance to extinction
Till, Brian D.
;
Stanley, Sarah M.
;
Priluck, Randi
- In:
Psychology & marketing
25
(
2008
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10007899477
Saved in:
29
Direct-to-consumer pharmaceutical advertising : building and testing a model for advertising effectiveness
Wilson, Rick T.
;
Till, Brian D.
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 270-282
Persistent link: https://www.econbiz.de/10003611006
Saved in:
30
Direct-to-Consumer Pharmaceutical Advertising: Building and Testing a Model for Advertising Effectiveness
Wilson, Rick T.
;
Till, Brian D.
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 270-282
Persistent link: https://www.econbiz.de/10007874355
Saved in:
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