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  • Search: subject:"Advertising effects"
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Year of publication
Subject
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Werbewirkung 7,984 Advertising effects 7,825 Werbung 3,818 Advertising 3,788 Consumer behaviour 3,611 Konsumentenverhalten 3,611 Online-Marketing 2,125 Internet marketing 2,121 Brand management 1,151 Markenführung 1,151 Markenimage 1,001 Brand image 989 Social Web 650 Social web 650 USA 597 United States 595 Brand 526 Markenartikel 522 Theorie 487 Theory 486 Marketing management 465 Marketingmanagement 465 Deutschland 462 Emotion 459 Celebrity endorsement 456 Celebrity-Werbung 456 Germany 449 Werbepsychologie 409 Psychology of advertising 401 Fernsehwerbung 368 Television advertising 368 Zielgruppe 365 Target group 362 advertising 346 Experiment 322 Wahrnehmung 267 Viral marketing 266 Virales Marketing 266 Perception 265 Product Placement 237
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Online availability
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Undetermined 2,909 Free 1,311
Type of publication
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Article 5,895 Book / Working Paper 2,080 Journal 21
Type of publication (narrower categories)
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Article in journal 5,250 Aufsatz in Zeitschrift 5,250 Aufsatz im Buch 619 Book section 619 Graue Literatur 457 Non-commercial literature 457 Arbeitspapier 352 Working Paper 352 Hochschulschrift 334 Thesis 236 Collection of articles of several authors 79 Sammelwerk 79 Case study 46 Fallstudie 46 Conference paper 40 Konferenzbeitrag 40 Dissertation u.a. Prüfungsschriften 39 Aufsatzsammlung 37 Bibliografie enthalten 34 Bibliography included 34 Lehrbuch 26 Konferenzschrift 21 Textbook 21 Collection of articles written by one author 18 Ratgeber 18 Sammlung 18 Guidebook 16 Reprint 12 Systematic review 12 Übersichtsarbeit 12 Conference proceedings 10 Mehrbändiges Werk 6 Multi-volume publication 6 Bibliografie 5 Amtsdruckschrift 4 Government document 4 Handbook 3 Handbuch 3 Mikroform 3 Adressbuch 2
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Language
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English 7,029 German 928 Undetermined 30 French 9 Italian 2 Polish 2 Spanish 2 Portuguese 1 Russian 1 Swedish 1
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Author
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Pelsmacker, Patrick de 57 Gierl, Heribert 56 Esch, Franz-Rudolf 37 Bauer, Hans H. 32 Dens, Nathalie 32 Eisend, Martin 29 Diehl, Sandra 28 Septianto, Felix 27 Reijmersdal, Eva A. van 24 Wilbur, Kenneth C. 24 Taylor, Charles Raymond 23 Terlutter, Ralf 23 Kaiser, Harry M. 22 Bellman, Steven 20 Huber, Frank 20 Pauwels, Koen 20 Stafford, Marla Royne 20 Dahlén, Micael 19 Rosengren, Sara 19 Yoon, Hye Jin 19 Chang, Chingching 18 Hudders, Liselot 18 Yoon, Sukki 18 Mueller, Barbara 17 Gröppel-Klein, Andrea 16 Matthes, Jörg 16 Romaniuk, Jenni 16 Roy, Subhadip 16 Smit, Edith G. 16 Srinivasan, Shuba 16 Torres, Ivonne M. 16 Tucker, Catherine 16 Chan, Kara 15 Franses, Philip Hans 15 Geuens, Maggie 15 Muehling, Darrel D. 15 Phau, Ian 15 Rozendaal, Esther 15 Varan, Duane 15 Kennedy, Rachel 14
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Institution
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National Bureau of Economic Research 23 Springer Fachmedien Wiesbaden 21 Fachhochschule Reutlingen / European School of Business 5 Deutsche Werbewissenschaftliche Gesellschaft 4 Erasmus Research Institute of Management 4 Technische Universität Braunschweig 4 Advertising Research Foundation 3 Arbeitsgemeinschaft Media-Analyse 3 IP Deutschland GmbH <Köln> 3 Media-Micro-Census GmbH <Frankfurt, Main> 3 Shaker Verlag 3 Springer Gabler <Firma> 3 United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly 3 Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar 2 Books on Demand GmbH <Norderstedt> 2 European Advertising Academy 2 Helmut-Schmidt-Universität 2 Herbert von Halem Verlag 2 IGI Global 2 Institute of Canadian Advertising 2 International Conference on Research in Advertising <4, 2005, Saarbrücken> 2 OECD 2 Peter Lang GmbH 2 Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde 2 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 2 Österreichische Werbewissenschaftliche Gesellschaft 2 Advertising Effectiveness Research Forum <1998> 1 Anheuser-Busch, Inc. 1 Association of National Advertisers 1 Avrim Lazar and Associates 1 Bundesverband der Verbraucherzentralen und Verbraucherverbände 1 Chambre de commerce et d'industrie de Paris 1 Department of Agricultural Economics, Cornell University Agricultural Experiment Station 1 Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University 1 Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation 1 Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz> 1 Deutschland / Bundesministerium für Gesundheit 1 Duale Hochschule Baden-Württemberg Mannheim / Fakultät Wirtschaft 1 Economic Research Service, Department of Agriculture 1 Ekonomiska forskningsinstitutet <Stockholm> 1
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Published in...
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Journal of advertising research 269 Journal of advertising : official publication of the American Academy of Advertising 236 International journal of advertising : the quarterly review of marketing communications 215 Journal of business research : JBR 208 International journal of advertising : the review of marketing communications 202 Journal of marketing communications 191 Psychology & marketing 126 Journal of promotion management : JPM 116 Journal of retailing and consumer services 94 Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences 91 Journal of promotion management : innovations in planning and applied research 83 European journal of marketing : EJM 69 International journal of internet marketing and advertising : IJIMA 68 Journal of marketing research : JMR 63 Marketing letters : a journal of research in marketing 60 Journal of current issues and research in advertising : JCIRA 59 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 55 SpringerLink / Bücher 51 Health marketing quarterly 50 Marketing : ZFP ; journal of research and management 50 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 49 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 39 The journal of product & brand management 38 Young consumers : insight and ideas for responsible marketers 38 Journal of current issues and research in advertising 37 International journal of hospitality management 36 Marketing intelligence & planning 36 Journal of marketing 35 Asia Pacific journal of marketing and logistics 34 Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung 34 Journal of global marketing 33 Management science : journal of the Institute for Operations Research and the Management Sciences 32 The journal of consumer marketing 32 Journal of consumer research : JCR ; an interdisciplinary bimonthly 31 Journal of international consumer marketing 31 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 30 The journal of brand management : an international journal 30 Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken 29 International journal of sports marketing & sponsorship 29 Journal of the Academy of Marketing Science 29
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Source
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ECONIS (ZBW) 7,884 USB Cologne (EcoSocSci) 101 RePEc 10 Other ZBW resources 1
Showing 311 - 320 of 7,996
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Cheers! : examining message congruency effects for no/low-alcohol beer
Kinard, Brian R. - In: Journal of food products marketing : innovations in … 30 (2024) 4, pp. 105-117
Persistent link: https://www.econbiz.de/10014566272
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Making ads stick : role of metaphors in improving advertising memory
Beard, Elizabeth; Henninger, Nicole M.; Venkatraman, Vinod - In: Journal of advertising 53 (2024) 1, pp. 86-103
Persistent link: https://www.econbiz.de/10014575205
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More than shapes : the silhouette effect in advertising
Trinh, Can - In: Journal of advertising 53 (2024) 1, pp. 104-125
Persistent link: https://www.econbiz.de/10014575210
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Transcendent brand activism advertising : explicating the roles of color and message framing in advertising effectiveness
Zhou, Xuan; Lou, Chen; Huang, Xun Irene - In: Journal of advertising 53 (2024) 2, pp. 183-199
Persistent link: https://www.econbiz.de/10014575219
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Do consumers understand what different green claims actually mean? : an experimental approach in Italy
Iovino, Roberta; Testa, Francesco; Iraldo, Fabio - In: Journal of advertising 53 (2024) 2, pp. 200-214
Persistent link: https://www.econbiz.de/10014575225
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How to allocate white space in ad design? : the impact of product layouts on perceived entitativity and advertising performance
Yu, Zhihao; Ponomarenko, Veronika; Liska, Luke Ingalls - In: Journal of advertising 53 (2024) 2, pp. 215-229
Persistent link: https://www.econbiz.de/10014575227
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Are concave ads more persuasive? : the role of immersion
Wang, Liangyan; Gohary, Ali; Chan, Eugene Y. - In: Journal of advertising 53 (2024) 2, pp. 230-241
Persistent link: https://www.econbiz.de/10014575230
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Charity ugliness premium : donors' empathy for unattractiveness during the COVID-19 pandemic and implications for charity advertising
Yu, Ziyue; Yang, Shuai; Zheng, Hualu; Chang, Xinyu - In: Journal of consumer behaviour 23 (2024) 3, pp. 1463-1477
Persistent link: https://www.econbiz.de/10014575969
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The impact of brand attribution for an innovative sports product introduced on the fitness market in France
Mischler, Sarah; Pichot, Lilian - In: International journal of sports marketing & sponsorship 25 (2024) 1, pp. 109-124
Persistent link: https://www.econbiz.de/10014504952
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Listen to this : why consumer behavior researchers should care about listening
Itzchakov, Guy; Wheeler, S. Christian - In: Consumer psychology review 7 (2024) 1, pp. 40-57
Persistent link: https://www.econbiz.de/10014505993
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