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Search: subject:"Advertising literacy"
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Subject
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Advertising
20
Advertising effects
20
Werbewirkung
20
Werbung
20
Children
16
Consumer behaviour
16
Konsumentenverhalten
16
Internet marketing
15
Online-Marketing
15
Advertising literacy
13
Kinder
13
Target group
12
Zielgruppe
12
Analphabetismus
8
Illiteracy
8
advertising literacy
8
Jugendliche
6
Youth
6
Computerspiel
4
Video game
4
Fernsehwerbung
3
Social Web
3
Social web
3
Television advertising
3
Advergames
2
Advertising literacy training
2
Awareness campaign
2
Brand management
2
Co-creation
2
Cognition
2
Cognitive advertising literacy
2
Corporate disclosure
2
Earned media
2
Eltern
2
Influencer marketing
2
Kognition
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Owned
2
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19
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4
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Article
25
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21
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21
research-article
3
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English
24
Undetermined
1
Author
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Hudders, Liselot
7
Cauberghe, Veroline
4
De Jans, Steffi
4
Lawlor, Margaret-Anne
3
Rozendaal, Esther
3
Daems, Kristien
2
Dunne, Áine
2
Moons, Ingrid
2
Panic, Katarina
2
Pauw, Pieter de
2
Rowley, Jennifer
2
Terlutter, Ralf
2
Aparicio-Valverde, Mireia
1
Boerman, Sophie C.
1
Brady, Mairead
1
Buijzen, Moniek
1
Cauberghe, Verolien
1
Chiou, Jyh-Shen
1
Cornelis, Erlinde
1
De Pelsmacker, Patrick
1
Feng, Yang
1
Fernandes, Juliana
1
García-Béjar, Ligia
1
Hajduova, Zuzana
1
Hsiao, Chih-Hui
1
Hutmanova, Nikoleta
1
Jurca, Maria Alina
1
Jusko, Lubor
1
Leopold, Joy K.
1
Li, Hsin-Ni
1
Loose, Femke
1
Lou, Chen
1
Ma, Wenjuan
1
Madlberger, Maria
1
Mar Pàmies, Maria del
1
McLeay, Fraser
1
Miguélez-Juan, Blanca
1
Molitoris, Ludovít
1
Nelson, Michelle
1
Nelson, Michelle R.
1
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Published in...
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International journal of advertising : the review of marketing communications
4
Young consumers : insight and ideas for responsible marketers
3
European Journal of Marketing
2
European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
International journal of consumer studies
1
Journal of Consumer Policy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Journal of strategic marketing
1
Marketing i menedžment innovacij : m&mi
1
Young Consumers
1
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ECONIS (ZBW)
21
Other ZBW resources
3
RePEc
1
Showing
11
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20
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25
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11
When consumers learn to spot deception in advertising : testing a literacy intervention to combat greenwashing
Fernandes, Juliana
;
Segev, Sigal
;
Leopold, Joy K.
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 1115-1149
Persistent link: https://www.econbiz.de/10012395645
Saved in:
12
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
13
How
advertising
literacy
training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
14
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
15
Co-creating
advertising
literacy
awareness campaigns for minors
Daems, Kristien
;
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011716507
Saved in:
16
The real campaign : the role of authenticity in the effectiveness of advertising disclaimers in digitally enhanced images
Cornelis, Erlinde
;
Peter, Paula C.
- In:
Journal of business research : JBR
77
(
2017
),
pp. 102-112
Persistent link: https://www.econbiz.de/10011729900
Saved in:
17
Shedding new light on how
advertising
literacy
can affect children's processing of embedded advertising formats : a future research agenda
Hudders, Liselot
;
Pauw, Pieter de
;
Cauberghe, Veroline
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 333-349
Persistent link: https://www.econbiz.de/10011705774
Saved in:
18
Co-creating
advertising
literacy
awareness campaigns for minors
Daems, Kristien
;
Moons, Ingrid
;
De Pelsmacker, Patrick
- In:
Young Consumers
18
(
2017
)
1
,
pp. 54-69
awareness campaigns to raise their
advertising
literacy
. Design/methodology/approach The study applies a methodology that is …
Persistent link: https://www.econbiz.de/10015044635
Saved in:
19
Effective marketing communication via social networking site : the moderating role of the social tie
Shen, George Chung-Chi
;
Chiou, Jyh-Shen
;
Hsiao, Chih-Hui
; …
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2265-2270
Persistent link: https://www.econbiz.de/10011472234
Saved in:
20
Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne
;
Dunne, Áine
;
Rowley, Jennifer
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459
Saved in:
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