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Search: subject:"Advertising literacy"
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Advertising
20
Advertising effects
20
Werbewirkung
20
Werbung
20
Consumer behaviour
16
Konsumentenverhalten
16
Internet marketing
15
Online-Marketing
15
Children
13
Kinder
13
Target group
12
Zielgruppe
12
Advertising literacy
11
Analphabetismus
8
Illiteracy
8
advertising literacy
8
Jugendliche
6
Youth
6
Computerspiel
4
Video game
4
Fernsehwerbung
3
Social Web
3
Social web
3
Television advertising
3
Advergames
2
Brand management
2
Cognition
2
Corporate disclosure
2
Eltern
2
Influencer marketing
2
Kognition
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Parents
2
Persuasion knowledge
2
Presence
2
Product Placement
2
Product placement
2
Social network
2
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Online availability
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Undetermined
16
Free
4
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Article
22
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Article in journal
21
Aufsatz in Zeitschrift
21
Language
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English
21
Undetermined
1
Author
All
Hudders, Liselot
6
Cauberghe, Veroline
3
De Jans, Steffi
3
Rozendaal, Esther
3
Lawlor, Margaret-Anne
2
Panic, Katarina
2
Pauw, Pieter de
2
Terlutter, Ralf
2
Aparicio-Valverde, Mireia
1
Boerman, Sophie C.
1
Brady, Mairead
1
Buijzen, Moniek
1
Cauberghe, Verolien
1
Chiou, Jyh-Shen
1
Cornelis, Erlinde
1
Daems, Kristien
1
Dunne, Áine
1
Feng, Yang
1
Fernandes, Juliana
1
García-Béjar, Ligia
1
Hajduova, Zuzana
1
Hsiao, Chih-Hui
1
Hutmanova, Nikoleta
1
Jurca, Maria Alina
1
Jusko, Lubor
1
Leopold, Joy K.
1
Li, Hsin-Ni
1
Loose, Femke
1
Lou, Chen
1
Ma, Wenjuan
1
Madlberger, Maria
1
Mar Pàmies, Maria del
1
McLeay, Fraser
1
Miguélez-Juan, Blanca
1
Molitoris, Ludovít
1
Moons, Ingrid
1
Nelson, Michelle
1
Nelson, Michelle R.
1
Núñez-Gómez, Patricia
1
Oates, Caroline J.
1
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Published in...
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International journal of advertising : the review of marketing communications
4
Young consumers : insight and ideas for responsible marketers
3
European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
International journal of consumer studies
1
Journal of Consumer Policy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Journal of strategic marketing
1
Marketing i menedžment innovacij : m&mi
1
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ECONIS (ZBW)
21
RePEc
1
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1
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10
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22
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date (oldest first)
1
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
2
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
3
Children's vulnerability to advertising : an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
Saved in:
4
The influence of advertising on children's buying behaviour : a case study in Slovakia
Hajduova, Zuzana
;
Hutmanova, Nikoleta
;
Jusko, Lubor
; …
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
3
,
pp. 199-210
Persistent link: https://www.econbiz.de/10013162684
Saved in:
5
A qualitative approach to unravel young children's
advertising
literacy
for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
6
Teenagers' moral
advertising
literacy
in an influencer marketing context
Sweeney, Emma
;
Lawlor, Margaret-Anne
;
Brady, Mairead
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
Saved in:
7
Parents' literacy on mobile advertising aimed at children : a cross-cultural approach
Robayo-Pinzon, Oscar
;
Rojas-Berrio, Sandra
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
2
,
pp. 255-281
Persistent link: https://www.econbiz.de/10013367880
Saved in:
8
A sponsorship disclosure is not enough? : how
advertising
literacy
intervention affects consumer reactions to sponsored influencer posts
Lou, Chen
;
Ma, Wenjuan
;
Feng, Yang
- In:
Journal of promotion management : innovations in …
27
(
2021
)
2
,
pp. 278-305
Persistent link: https://www.econbiz.de/10012423613
Saved in:
9
Advertising
literacy
training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
10
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
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