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Search: subject:"B-to-B-Marketing"
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Subject
All
B-to-B-Marketing
3,433
Business-to-business marketing
3,430
Lieferantenmanagement
1,538
Supplier relationship management
1,538
Relationship marketing
761
Beziehungsmarketing
759
Business-to-Business-Marketing
572
Marketingmanagement
455
Marketing management
442
Electronic Commerce
424
E-commerce
370
Deutschland
357
Germany
348
Theory
333
Theorie
331
Verkauf
279
Brand management
272
Markenführung
272
Selling
271
Salespeople
258
Verkaufspersonal
258
Marketing
233
Consumer behaviour
206
Konsumentenverhalten
206
Business network
189
Unternehmensnetzwerk
189
Social Web
186
Social web
186
Online-Marketing
170
B2B
163
Value creation
162
Betriebliche Wertschöpfung
161
Bundling strategy
160
Customer satisfaction
160
Kundenzufriedenheit
160
Leistungsbündel
160
Internet marketing
158
Customer value
145
Kundenwert
145
Innovation
141
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Undetermined
1,234
Free
290
Type of publication
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Article
2,396
Book / Working Paper
1,353
Journal
8
Type of publication (narrower categories)
All
Article in journal
1,934
Aufsatz in Zeitschrift
1,934
Aufsatz im Buch
470
Book section
470
Hochschulschrift
401
Thesis
314
Graue Literatur
161
Non-commercial literature
161
Case study
133
Fallstudie
133
Collection of articles of several authors
112
Sammelwerk
112
Bibliografie enthalten
94
Bibliography included
94
Working Paper
67
Arbeitspapier
66
Aufsatzsammlung
56
Lehrbuch
55
Textbook
44
Dissertation u.a. Prüfungsschriften
39
Ratgeber
32
Guidebook
28
Conference paper
15
Handbook
15
Handbuch
15
Konferenzbeitrag
15
Konferenzschrift
14
Collection of articles written by one author
11
Sammlung
11
Conference proceedings
9
Festschrift
8
Reprint
8
Systematic review
5
Übersichtsarbeit
5
Fallstudiensammlung
4
Interview
4
Forschungsbericht
3
Glossar enthalten
3
Glossary included
3
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2
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English
2,673
German
1,064
Undetermined
19
French
5
Polish
4
Swedish
2
Author
All
Kleinaltenkamp, Michael
55
Backhaus, Klaus
34
Homburg, Christian
22
Johnston, Wesley J.
21
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Geiger, Ingmar
18
Lindgreen, Adam
18
Baumgarth, Carsten
17
Jacob, Frank
17
Kowalkowski, Christian
17
Sharma, Arun
16
Voeth, Markus
16
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Schmitz, Christian
14
Brennan, Ross
13
Grewal, Rajdeep
13
Hofmaier, Richard
13
Keränen, Joona
13
Lilien, Gary L.
13
Pepels, Werner
13
Plinke, Wulff
13
Weiber, Rolf
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Pförtsch, Waldemar A.
12
Terho, Harri
12
Agnihotri, Raj
11
Ellis, Nick
11
Kumar, V.
11
Rangarajan, Deva
11
Ahearne, Michael
10
Ehret, Michael
10
Ivens, Björn Sven
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Snehota, Ivan
10
Sridhar, Shrihari
10
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Institution
All
Springer Fachmedien Wiesbaden
41
Verlag Dr. Kovač
9
Springer Gabler <Firma>
7
European Association for Industrial Marketing Research
4
De Gruyter Oldenbourg
3
American Marketing Association
2
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Gesellschaft Entwicklung, Konstruktion, Vertrieb
2
Haufe-Lexware GmbH & Co. KG
2
Infoteam Sales Process Consulting
2
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
Karlsruher Institut für Technologie
2
Technische Universität Braunschweig
2
University of Madras / Department of Commerce
2
Universität Mannheim
2
Westfälische Wilhelms-Universität Münster
2
Wiley-VCH
2
epubli GmbH
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMACOM
1
BDW, Deutscher Kommunikationsverband
1
Bayerischer Industrie- und Handelskammertag
1
Books on Demand GmbH <Norderstedt>
1
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
1
Capgemini Invent <Firma>
1
Cross Cultural Business Conference <2014, Steyr>
1
Deutsche Universität für Verwaltungswissenschaften Speyer
1
Dr. Rainer Hampp <Firma>
1
Econ Verlag
1
Ecorys
1
Edward Elgar Publishing
1
Eric Cuvillier <Firma>
1
Erich-Schmidt-Verlag <Berlin>
1
Europäische Kommission / Exekutivagentur für Kleine und Mittlere Unternehmen
1
Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU
1
Europäische Kommission / Generaldirektion Wettbewerb
1
FOM-Hochschule für Oekonomie & Management
1
Faculteit Economie en Bedrijfskunde, Universiteit Gent
1
Fraunhofer-Gesellschaft
1
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Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
602
The journal of business & industrial marketing
235
Journal of business-to-business marketing
128
Journal of business research : JBR
97
SpringerLink / Bücher
88
Handbook of business-to-business marketing
35
Springer eBook Collection
34
Journal of marketing
32
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Europäische Hochschulschriften / 5
15
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
essentials
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
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Source
All
ECONIS (ZBW)
3,609
USB Cologne (EcoSocSci)
144
EconStor
2
OLC EcoSci
1
RePEc
1
Showing
441
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450
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441
Digitales Mittelstandsmarketing : LEADS erfolgreich generieren durch B2B Marketing
Grave, Klaus-Peter
-
2022
-
1. Auflage
Persistent link: https://www.econbiz.de/10013533923
Saved in:
442
Identifying aggressive versus ethical sales supervision in B2B service recovery : a multilevel perspective
Ahmad, Bilal
;
Liu, Da
;
Akhtar, Nadeem
;
Akbar, Muhammad …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2331-2349
Persistent link: https://www.econbiz.de/10013553003
Saved in:
443
Adverse selection in B2B secondary market online auctions for IT equipment : an empirical analysis
Alhauli, Abdullah
;
Elmaghraby, Wedad
;
Gopal, Anandasivam
- In:
MIS quarterly
46
(
2022
)
3
,
pp. 1793-1816
Persistent link: https://www.econbiz.de/10013555394
Saved in:
444
Leveraging consumer behavior research to forge new insights into B2B buyer behavior : contextualizing extant research and developing a research agenda
Mohan, Mayoor
;
Casidy, Riza
;
Thaichon, Park
;
Nyadzayo, …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013494009
Saved in:
445
Managing ad hoc sales encounters in B2B markets
Schmitz, Christian
;
Lee, You-Cheong
;
Isenberg, Lukas
; …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 33-47
Persistent link: https://www.econbiz.de/10013494010
Saved in:
446
Customer disengagement in business-to-business markets : a framework for analysis
Vatavwala, Sanket
;
Kumar, Bipul
;
Sharma, Arun
;
Billore, …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 114-130
Persistent link: https://www.econbiz.de/10013494013
Saved in:
447
Untying the knot : drivers of the intention to downgrade the relationship in B2B service contexts
Scarpi, Daniele
;
Raggiotto, Francesco
;
Visentin, Marco
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 200-210
Persistent link: https://www.econbiz.de/10013494020
Saved in:
448
Disengaging pro-environmental values in B2B green buying decisions : evidence from a conjoint experiment
Yu, Xiaoyu
;
Tao, Yida
;
Wang, Dan
;
Yang, Miles M.
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 240-252
Persistent link: https://www.econbiz.de/10013494023
Saved in:
449
Prioritizing B2B marketing capabilities : crossvergence in advanced and emerging economies
Mora Cortez, Roberto
;
Hidalgo, Pedro
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 422-438
Persistent link: https://www.econbiz.de/10013494028
Saved in:
450
Dealing with privacy concerns in product-service system selling : value-based selling as fair treatment practice
Nijssen, E. J.
;
Borgh, Michel van der
;
Totzek, Dirk
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 60-71
Persistent link: https://www.econbiz.de/10013494036
Saved in:
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