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Search: subject:"Brand Promise"
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Brand management
13
Markenführung
13
Brand
9
Brand image
9
Markenimage
9
Brand promise
8
Markenartikel
8
Consumer behaviour
7
Konsumentenverhalten
7
Social Web
5
Social web
5
Brand loyalty
4
Internet marketing
4
Online-Marketing
4
Beziehungsmarketing
3
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3
social media
3
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2
Corporate brand promise
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Corporate brand reputation
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Czech Republic
2
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Einzelhandel
2
Employee retention
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Firmenimage
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2
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Marketingmanagement
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Online brand promise
2
Online brand reputation
2
Price
2
Retail trade
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Shopping
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Web sites
2
brand promise delivery
2
commercial banks
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Jibril, Abdul Bashiru
4
Alwi, Sharifah
2
Amoah, John
2
Chovancova, Miloslava
2
Egala, Sulemana Bankuoru
2
Kwarteng, Michael Adu
2
Pilik, Michal
2
Rajendran, G.
2
Thomas, Baby
2
Abimbola, Temi
1
Atristain Suarez, Connie
1
Azwan Ismail, Shahril
1
Beatson, Amanda T.
1
Chekalina, Tatiana
1
Colurcio, Maria
1
Coluricio, Maria
1
Edmiston, Dawn
1
Fuchs, Matthias
1
Goldring, Deborah
1
Gripsrud, Geir
1
Guimaraes, Guilherme
1
Ismail, Shahril Azwan
1
Johnston, Kim A.
1
Karanges, Emma
1
Keelson, Solomon A.
1
Keelson, Solomon Abekah
1
Lexhagen, Maria
1
Lings, Ian
1
Manzoor, A. K. Sheik
1
Marcet-Alonso, Julia
1
Melia, Monia
1
Murillo, Enrique
1
Nes, Erik B.
1
O'Reilly, Daragh
1
Parsons, Elizabeth
1
Pirani, Daniela
1
Ritz, Hayley Lynn
1
Stride, Chris
1
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Cogent Business & Management
2
Cogent business & management
2
The journal of brand management : an international journal
2
Creating Economic Stability Amid Global Uncertainty : Post-Pandemic Recovery in Mexico's Emerging Economy
1
European journal of marketing
1
Fashion branding and communication : core strategies of European luxury brands
1
Go-to-market strategies for women entrepreneurs : creating and exploring success
1
International journal of business excellence
1
International journal of economic research
1
Journal of Product & Brand Management
1
Journal of euromarketing
1
Journal of marketing analytics : JMA
1
Marketing Intelligence & Planning
1
Marketing intelligence & planning
1
Sport, Business and Management: An International Journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
14
Other ZBW resources
3
EconStor
2
BASE
1
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1
Online brand community and consumer brand trust: Analysis from Czech millennials
Amoah, John
;
Jibril, Abdul Bashiru
;
Egala, Sulemana Bankuoru
- In:
Cogent Business & Management
9
(
2022
)
1
,
pp. 1-16
) with new insights regarding the motivations (
brand
promise
and trust) as consequence of interacting in online brand …
Persistent link: https://www.econbiz.de/10014505572
Saved in:
2
Online brand community and consumer brand trust : analysis from Czech millennials
Amoah, John
;
Jibril, Abdul Bashiru
;
Egala, Sulemana Bankuoru
- In:
Cogent business & management
9
(
2022
)
1
,
pp. 1-16
) with new insights regarding the motivations (
brand
promise
and trust) as consequence of interacting in online brand …
Persistent link: https://www.econbiz.de/10014444128
Saved in:
3
It takes a village : examining how and when brand-specific transformational leadership affects employees in internal brand management
Xiong, Lina
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 333-346
Persistent link: https://www.econbiz.de/10014326926
Saved in:
4
Leveraging strategic planning to navigate volatile environments
Murillo, Enrique
;
Atristain Suarez, Connie
- In:
Creating Economic Stability Amid Global Uncertainty : …
,
(pp. 189-217)
.
2023
Persistent link: https://www.econbiz.de/10014448324
Saved in:
5
Career-washing? : unpacking employer brand promises on social media platforms
Marcet-Alonso, Julia
;
Parsons, Elizabeth
;
Pirani, Daniela
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2804-2825
Persistent link: https://www.econbiz.de/10013457391
Saved in:
6
The impact of social media on consumer-brand loyalty: A mediating role of online based-brand community
Jibril, Abdul Bashiru
;
Kwarteng, Michael Adu
; …
- In:
Cogent Business & Management
6
(
2019
),
pp. 1-19
-brand relationship. While SMP indirectly stimulates consumer-
brand
promise
and trust (CBPT), towards CBL via OBBC. For the purpose of …
Persistent link: https://www.econbiz.de/10012117472
Saved in:
7
The impact of social media on consumer-brand loyalty : a mediating role of online based-brand community
Jibril, Abdul Bashiru
;
Kwarteng, Michael Adu
; …
- In:
Cogent business & management
6
(
2019
),
pp. 1-19
-brand relationship. While SMP indirectly stimulates consumer-
brand
promise
and trust (CBPT), towards CBL via OBBC. For the purpose of …
Persistent link: https://www.econbiz.de/10012116718
Saved in:
8
Brand matters : leveraging the power of personal branding to achieve professional success
Edmiston, Dawn
- In:
Go-to-market strategies for women entrepreneurs : …
,
(pp. 261-270)
.
2019
Persistent link: https://www.econbiz.de/10012221238
Saved in:
9
Banks, employees and
brand
promise
delivery : customers' analytical perspective
Thomas, Baby
;
Rajendran, G.
- In:
International journal of business excellence
18
(
2019
)
1
,
pp. 42-63
Persistent link: https://www.econbiz.de/10012052225
Saved in:
10
Brand signalling : an antecedent of employee brand understanding
Karanges, Emma
;
Johnston, Kim A.
;
Lings, Ian
;
Beatson, …
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 235-249
Persistent link: https://www.econbiz.de/10011884938
Saved in:
1
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