Search Results - subject:"Brand prominence"

Consumers' identity signaling towards social groups : the effects of dissociative desire on brand prominence preferences

Raimondo, Maria Antonietta; Cardamone, Ernesto; Miceli, … - In: Psychology & marketing 39 (2022) 10, pp. 1964-1978

Persistent link: https://www.econbiz.de/10013465133

A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements

Zihagh, Fereshteh; Moradi, Masoud; Badrinarayanan, Vishag - In: The journal of product & brand management 33 (2024) 1, pp. 91-107

Persistent link: https://www.econbiz.de/10014485720

Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions

Shukla, Paurav; Cakici, N. Meltem; Khalifa, Dina - In: European journal of marketing 58 (2024) 1, pp. 290-312

Persistent link: https://www.econbiz.de/10014466302

The risk of embarrassment in buying luxury counterfeits : do face-conscious consumers care?

Jiang, Ling; Cui, Annie Peng; Shan, Juan - In: European journal of marketing 57 (2023) 8, pp. 1996-2020

Persistent link: https://www.econbiz.de/10014342198

Effect of brand prominence on fashion advertising images on Instagram : a computational analysis

Yoo, Jinyoung Jinnie; Choi, Sungchul; Song, Hayeon - In: International journal of advertising : the review of … 42 (2023) 2, pp. 384-407

Persistent link: https://www.econbiz.de/10014234107

Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking

Japutra, Arnold; Ekinci, Yuksel; Simkin, Lyndon - In: Journal of business research : JBR 145 (2022), pp. 442-453

Persistent link: https://www.econbiz.de/10013197919

Luxury not for the masses : measuring inconspicuous luxury motivations

Eastman, Jacqueline Kilsheimer; Iyer, Rajesh; Babin, … - In: Journal of business research : JBR 145 (2022), pp. 509-523

Persistent link: https://www.econbiz.de/10013197924

Consumers' preference for brand prominence in the context of identity-based consumption for self versus for others : the role of self-construal

Zhang, Zhe; Liu, Xinyi - In: Journal of global scholars of marketing science : … 32 (2022) 4, pp. 530-553

Persistent link: https://www.econbiz.de/10013415456

Consumer motives for purchasing counterfeit luxury products: Behind the status signaling behavior using brand prominence

Purwanto, Pur; Margiati, Lulus; Kuswandi, K.; Prasetyo, Budi - In: Verslas: Teorija ir praktika / Business: Theory and Practice 20 (2019), pp. 208-215

conspicuous brand prominence, as well as purchasing behavior. Second, for the parvenus class, consumer motives for purchasing … products had no significant effect on counterfeit products, but it had a significant effect on brand prominence and purchasing … products and conspicuous brand prominence, and counterfeit products and brand prominence had no significant effect on …

Persistent link: https://www.econbiz.de/10012703541

Consumer motives for purchasing counterfeit luxury products : behind the status signaling behavior using brand prominence

Purwanto, Pur; Margiati, Lulus; Kuswandi, K.; Prasetyo, Budi - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 20 (2019), pp. 208-215

Persistent link: https://www.econbiz.de/10012020152