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Search: subject:"Customer Lifetime Value"
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Subject
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Kundenwert
2,466
Customer value
2,465
Beziehungsmarketing
1,466
Relationship marketing
1,466
Consumer behaviour
635
Konsumentenverhalten
635
Betriebliche Wertschöpfung
580
Value creation
580
Customer integration
316
Kundenintegration
316
Customer satisfaction
304
Kundenzufriedenheit
304
Service quality
272
Dienstleistungsqualität
271
Marketing management
227
Marketingmanagement
227
Theorie
218
Theory
218
Lieferantenmanagement
192
Supplier relationship management
192
B-to-B-Marketing
148
Business-to-business marketing
148
Deutschland
141
Germany
140
Brand management
139
Markenführung
139
USA
131
Brand image
130
Markenimage
130
United States
130
Service-Dominant Logic
129
Service-dominant logic
129
Value co-creation
113
Kundenmanagement
94
Social Web
94
Social web
94
customer value
93
Customer lifetime value
82
Einzelhandel
81
Retail trade
81
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892
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316
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Article
1,966
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1,589
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Graue Literatur
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Author
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Kumar, V.
37
Madhani, Pankaj M.
16
Eggert, Andreas
15
Skiera, Bernd
15
Ko, Eunju
14
Bauer, Hans H.
13
Kleinaltenkamp, Michael
13
Verhoef, Peter C.
13
Hammerschmidt, Maik
12
Kim, Kyung Hoon
12
Wiesel, Thorsten
12
Fader, Peter
11
Gupta, Sunil
11
Frow, Pennie
10
Gallarza, Martina G.
10
Helm, Sabrina
10
Keränen, Joona
10
Maas, Peter
10
Matzler, Kurt
10
Gil Saura, Irene
9
Günter, Bernd
9
Heinonen, Kristina
9
Venkatesan, Rajkumar
9
Bruhn, Manfred
8
Glady, Nicolas
8
Heidemann, Julia
8
Homburg, Christian
8
Krafft, Manfred
8
Mengen, Andreas
8
Neslin, Scott A.
8
Payne, Adrian
8
Petersen, J. Andrew
8
Rajagopal
8
Rust, Roland T.
8
Ryals, Lynette
8
Saarijärvi, Hannu
8
Albadvi, Amir
7
Becker, Roman
7
Daschmann, Gregor
7
Grönroos, Christian
7
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Springer Fachmedien Wiesbaden
6
Academy of Marketing Science
2
Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.>
2
Fachhochschule Reutlingen / European School of Business
2
Books on Demand GmbH <Norderstedt>
1
Bundesverband des Deutschen Textil-Einzelhandels
1
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
1
Departamento de Economía de la Empresa, Universidad Carlos III de Madrid
1
Eberhard Karls Universität Tübingen
1
EconWPA
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
Faculteit Economie en Bedrijfskunde, Universiteit Gent
1
Institut des Deutschen Textileinzelhandels <Köln>
1
Institut für Marktorientierte Unternehmensführung Mannheim
1
Karlsruher Institut für Technologie
1
National Bureau of Economic Research
1
National Research University Higher School of Economics
1
Panepistēmio Kypru / Department of Economics
1
Springer International Publishing
1
Svenska Handelshögskolan <Helsinki>
1
Technische Universität Berlin
1
Universität Leipzig
1
Universität Mannheim
1
Universität St. Gallen / Institut für Versicherungswirtschaft
1
Univerza v Ljubljani / Ekonomska Fakulteta
1
W. Kohlhammer GmbH
1
epubli GmbH
1
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Published in...
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Journal of business research : JBR
88
Industrial marketing management : the international journal for industrial and high-tech firms
86
Journal of retailing and consumer services
47
International journal of hospitality management
34
The journal of business & industrial marketing
29
The service industries journal
28
SpringerLink / Bücher
27
Journal of marketing
26
Journal of the Academy of Marketing Science
25
Journal of marketing management : MM
18
Marketing theory
18
Journal of service research : JSR
17
Journal of strategic marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The journal of services marketing
17
Gabler Edition Wissenschaft
16
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of revenue and pricing management
16
Journal of service management
16
Handbook of research on customer equity in marketing
14
Journal of creating value
14
Journal of marketing research : JMR
14
Service business
13
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Marketing Science
12
Creating and managing superior customer value
11
Harvard business review : HBR
11
Innovation in pricing : contemporary theories and best practices
11
Journal of marketing analytics : JMA
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Business horizons
10
International journal of electronic customer relationship management : IJECRM
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
Cogent business & management
9
European journal of marketing : EJM
9
European management journal
9
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Source
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ECONIS (ZBW)
2,470
RePEc
47
Other ZBW resources
14
BASE
3
EconStor
3
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2511
Kundenwert : Grundlagen - innovative Konzepte - praktische Umsetzungen
Günter, Bernd
(
ed.
);
Helm, Sabrina
(
contributor
)
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001576361
Saved in:
2512
Delivering profitable value : a revolutionary framework to accelerate growth, generate wealth, and rediscover the heart of business
Lanning, Michael J.
-
2000
-
1. paperback printing
Persistent link: https://www.econbiz.de/10010228722
Saved in:
2513
Der Wettlauf um den Internetkunden : die bahnbrechende Studie zu Kundenprofilen im World Wide Web
Modahl, Mary
-
2000
Persistent link: https://www.econbiz.de/10001480710
Saved in:
2514
Customer Value-orientierte Geschäftsfeldsteuerung in diversifizierten Unternehmungen
Matzler, Kurt
;
Pechlaner, Harald
- In:
Die Zukunft der diversifizierten Unternehmung
,
(pp. 277-301)
.
2000
Persistent link: https://www.econbiz.de/10001483873
Saved in:
2515
Kundennutzen in industriellen Geschäftsbeziehungen
Beutin, Nikolas
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001499903
Saved in:
2516
Measuring the equity in customer relationships
Barnes, James G.
- In:
Marketing research : state-of-the-art perspectives ; …
,
(pp. 497-518)
.
2000
Persistent link: https://www.econbiz.de/10001611258
Saved in:
2517
Outside-in cost and the creation of customer value
McNair, Carol Jean
;
Polutnik, Lidija
;
Silvi, Riccardo
- In:
Advances in management accounting : a research annual
9
(
2000
),
pp. 1-41
Persistent link: https://www.econbiz.de/10001634140
Saved in:
2518
Development of services in industrial markets : a process driven by customer value
Kankaanpää, Miia
;
Seristö, Hannu
-
2000
Persistent link: https://www.econbiz.de/10001508836
Saved in:
2519
Customer value management
Matzler, Kurt
- In:
Die Unternehmung : Swiss journal of business research …
54
(
2000
)
4
,
pp. 289-308
Persistent link: https://www.econbiz.de/10001523154
Saved in:
2520
Value-Based Marketing : die Ausrichtung der Marktbearbeitung am Kundennutzen
Homburg, Christian
;
Beutin, Nikolas
-
2000
Persistent link: https://www.econbiz.de/10001525213
Saved in:
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