da Silva e Cruz, Raquel; da Ascensão Marques, Alzira Maria - In: The International Journal of Management Science and … (2014) 11-(Jan-Mar), pp. 96-124
online consumers, e-satisfaction, e-trust and brand loyalty to Booking.com. The results showed that the personality of … Booking.com customers and e-satisfaction are able to explain customers' loyalty toward Booking.com brand. …