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Search: subject:"Mobile channel"
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Distribution channel
7
Vertriebsweg
7
Consumer behaviour
6
Konsumentenverhalten
6
Mobile communications
6
Mobilkommunikation
6
Mobile Business
5
Mobile business
5
Mobile channel
5
mobile channel
4
Online retailing
3
Online-Handel
3
Beziehungsmarketing
2
E-commerce
2
Einzelhandel
2
Electronic Commerce
2
Kundenbindungsprogramm
2
Loyalty program
2
Relationship marketing
2
Retail trade
2
Access convience
1
B-to-B-Marketing
1
B2B marketing
1
Bestandsmanagement
1
Business-to-business marketing
1
Channel distributions
1
Channel migration
1
Coordination mechanisms
1
Customer relationship management
1
Deutschland
1
Difference-In-Difference approach
1
Digital marketing
1
Discounting
1
Diskontierung
1
Electronic money
1
Elektronisches Geld
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1
Feldforschung
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English
9
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Ahn, Jae-Hyeon
1
Amrouche, Nawel
1
Bang, Youngsok
1
Chen, Jialie
1
Gopal, Anandasivam
1
Han, Sang Pil
1
Jain, Nitish
1
Khajehzadeh, Saman
1
Kim, Jong Min
1
Lee, Dongwon
1
Lee, Eunkyung
1
Mariani, Marcello M.
1
Oh, Wonseok
1
Oppewal, Harmen
1
Park, Sung-Hyuk
1
Park, Sungho
1
Park, Yongjin
1
Pei, Zhi
1
Rao, Vithala R.
1
Son, Yoonseock
1
Tan, Tom Fangyun
1
Tojib, Dewi
1
Vries, Eline L. E. de
1
Yan, Ruiliang
1
Zhang, Sha
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Information systems research : ISR
3
Journal of business research : JBR
2
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of retailing
1
Manufacturing & service operations management : M & SOM
1
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ECONIS (ZBW)
9
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1
Evaluating strategies for promoting retail
mobile
channel
using a hidden Markov model
Chen, Jialie
;
Rao, Vithala R.
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014283362
Saved in:
2
M-commerce, sales concentration, and inventory management
Jain, Nitish
;
Tan, Tom Fangyun
- In:
Manufacturing & service operations management : M & SOM
24
(
2022
)
4
,
pp. 2256-2273
Persistent link: https://www.econbiz.de/10013373540
Saved in:
3
The influence of launching mobile channels on online customer reviews
Kim, Jong Min
;
Lee, Eunkyung
;
Mariani, Marcello M.
- In:
Journal of business research : JBR
137
(
2021
),
pp. 366-378
Persistent link: https://www.econbiz.de/10012665722
Saved in:
4
The effectiveness of random discounts for migrating customers to the
mobile
channel
Vries, Eline L. E. de
;
Zhang, Sha
- In:
Journal of business research : JBR
110
(
2020
),
pp. 272-281
Persistent link: https://www.econbiz.de/10012237847
Saved in:
5
Mobile
channel
and channel coordination under different supply chain contexts
Amrouche, Nawel
;
Pei, Zhi
;
Yan, Ruiliang
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 165-182
Persistent link: https://www.econbiz.de/10012162493
Saved in:
6
How does the
mobile
channel
reshape the sales distribution in e-commerce?
Park, Yongjin
;
Bang, Youngsok
;
Ahn, Jae-Hyeon
- In:
Information systems research : ISR
31
(
2020
)
4
,
pp. 1164-1182
Persistent link: https://www.econbiz.de/10012493783
Saved in:
7
When loyalty goes mobile : effects of mobile loyalty apps on purchase, redemption, and competition
Son, Yoonseock
;
Oh, Wonseok
;
Han, Sang Pil
;
Park, Sungho
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 835-847
Persistent link: https://www.econbiz.de/10012298128
Saved in:
8
Different but equal? : a field experiment on the impact of recommendation systems on mobile and personal computer channels in retail
Lee, Dongwon
;
Gopal, Anandasivam
;
Park, Sung-Hyuk
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 892-912
Persistent link: https://www.econbiz.de/10012298133
Saved in:
9
Mobile coupons : what to offer, to whom, and where?
Khajehzadeh, Saman
;
Oppewal, Harmen
;
Tojib, Dewi
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 851-873
Persistent link: https://www.econbiz.de/10011298081
Saved in:
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