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Search: subject:"Mobile targeting"
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Mobile communications
9
Mobilkommunikation
9
mobile targeting
8
Mobile Business
7
Mobile business
7
Mobile targeting
7
Consumer behaviour
4
Konsumentenverhalten
4
USA
4
United States
4
randomized field experiment
4
Feldforschung
3
Field research
3
Mobile phone
3
Mobiltelefon
3
Theorie
3
Theory
3
mobile commerce
3
Advertising
2
Advertising effects
2
Asymmetry
2
Competitive market
2
Contextual marketing
2
Intention to redeem coupons
2
Internet marketing
2
Location-based services
2
Mobile Marketing
2
Mobile accessibility
2
Mobile marketing
2
Mobile messages
2
Mobility
2
Mobilität
2
Online-Marketing
2
Sales promotion
2
Target group
2
Verkaufsförderung
2
Werbewirkung
2
Werbung
2
Zielgruppe
2
location-based advertising
2
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Online availability
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Undetermined
13
Free
1
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Article
15
Book / Working Paper
1
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Article in journal
13
Aufsatz in Zeitschrift
13
research-article
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
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Language
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English
16
Author
All
Wan, Qin
4
Fang, Zheng
3
Luo, Xueming
3
Andrews, Michelle
2
Beeck, Ines
2
Li, Huijing
2
Phang, Chee Wei
2
Toporowski, Waldemar
2
Wang, Lili
2
Yang, Shilei
2
Zhu, Jing
2
Chen, Yuxin
1
Feng, Xiangnan
1
Fong, Nathan M.
1
Ghose, Anindya
1
Goehring, Jody
1
Hoshino, Takahiro
1
Hu, Xinxin
1
Hui, Sam
1
Kato, Ryo
1
Katona, Zsolt
1
Lee, Seung Yoon
1
Li, Beibei
1
Li, Xinxin
1
Li, Yiwei
1
Liao, Yi
1
Lin, Xiaolin
1
Liu, Siyuan
1
Moriwaki, Daisuke
1
Ning, Yijian
1
Oh, Wonseok
1
Okazaki, Shintaro
1
Pancras, Joseph
1
Qiu, Martin
1
Shi, Victor
1
Son, Yoonseock
1
Sun, Monic
1
Sárváry, Miklós
1
Thornswood, Lance
1
Zubcsek, Peter Pal
1
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Journal of management information systems : JMIS
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Discussion paper series / Research Institute for Economics and Business Administration, Kobe University
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Journal of Retail & Distribution Management
1
International journal of production economics
1
International journal of retail & distribution management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of the Operational Research Society
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Nankai Business Review International
1
Nankai business review international
1
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ECONIS (ZBW)
14
Other ZBW resources
2
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16
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1
Mobile
targeting
: exploring the role of area familiarity, store knowledge, and promotional incentives
Kato, Ryo
;
Hoshino, Takahiro
;
Moriwaki, Daisuke
; …
-
2022
Persistent link: https://www.econbiz.de/10013531034
Saved in:
2
Effectiveness of integrated offline-and-online promotions in omnichannel targeting : a randomized field experiment
Lee, Seung Yoon
;
Son, Yoonseock
;
Oh, Wonseok
- In:
Journal of management information systems : JMIS
38
(
2021
)
2
,
pp. 484-516
Persistent link: https://www.econbiz.de/10012624134
Saved in:
3
Optimal strategies of
mobile
targeting
promotion under competition
Wan, Qin
;
Yang, Shilei
;
Shi, Victor
;
Qiu, Martin
- In:
International journal of production economics
237
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012607212
Saved in:
4
Mobile
targeting
in industrial marketing : connecting with the right businesses
Feng, Xiangnan
;
Li, Yiwei
;
Lin, Xiaolin
;
Ning, Yijian
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 65-76
Persistent link: https://www.econbiz.de/10012212207
Saved in:
5
Mobile
targeting
using customer trajectory patterns
Ghose, Anindya
;
Li, Beibei
;
Liu, Siyuan
- In:
Management science : journal of the Institute for …
65
(
2019
)
11
,
pp. 5027-5049
Persistent link: https://www.econbiz.de/10012125865
Saved in:
6
Customers' cherry picking and mobile accessibility on competing firms' profitability
Wan, Qin
;
Yang, Shilei
;
Liao, Yi
;
Hu, Xinxin
- In:
Journal of the Operational Research Society
70
(
2019
)
8
,
pp. 1234-1252
Persistent link: https://www.econbiz.de/10012213697
Saved in:
7
Mobile time-based targeting : matching product-value appeal to time of day
Phang, Chee Wei
;
Luo, Xueming
;
Fang, Zheng
- In:
Journal of management information systems : JMIS
36
(
2019
)
2
,
pp. 513-545
Persistent link: https://www.econbiz.de/10012198595
Saved in:
8
Predicting mobile advertising response using consumer colocation networks
Zubcsek, Peter Pal
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011734907
Saved in:
9
When location and content matter : effects of mobile messages on intention to redeem
Beeck, Ines
;
Toporowski, Waldemar
- In:
International journal of retail & distribution management
45
(
2017
)
7/8
,
pp. 826-843
Persistent link: https://www.econbiz.de/10011775722
Saved in:
10
How to offer
mobile
targeting
promotion under asymmetry
Wan, Qin
;
Zhu, Jing
;
Li, Huijing
;
Wang, Lili
- In:
Nankai business review international
8
(
2017
)
3
,
pp. 289-303
Persistent link: https://www.econbiz.de/10011775952
Saved in:
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