Kashif, Muhammad; Abdur Rehman, Mohsin; Pileliene, Lina - In: The TQM Journal 28 (2016) 1, pp. 62-78
culturally sensitive scale: PAKSERV. Furthermore, the path from service quality to customer loyalty has been presented through … applying PAKSERV service quality scale. Design/methodology/approach – Following a positivist tradition, the service quality to … are satisfied with the service quality offered. All the dimensions of PAKSERV are found to significantly contribute …