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  • Search: subject:"Programmatic Advertising"
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Year of publication
Subject
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Advertising 11 Werbung 11 Advertising effects 9 Online-Marketing 9 Werbewirkung 9 Internet marketing 8 Programmatic advertising 7 Consumer behaviour 6 Konsumentenverhalten 6 Programmatic Advertising 5 Data protection 4 Datenschutz 4 programmatic advertising 4 Digital marketing 2 Experiment 2 Internet 2 Privacy 2 field experiment 2 real-time bidding 2 Ad Auctions 1 Ad relevance 1 Adblockers 1 Advertising Effectiveness 1 Advertising Personalization 1 Anreiz 1 Artificial intelligence 1 Auction theory 1 Auktionstheorie 1 Bannerwerbung 1 Concept Map 1 Consumer Attention 1 Content Marketing 1 Cookies 1 Customer Journey Ansätze 1 Digital Advertising 1 Digital advertising 1 Digitale Werbung 1 Digitaler Journalismus 1 Digitales Marketing 1 E-commerce 1
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Online availability
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Undetermined 11 Free 3
Type of publication
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Article 14 Book / Working Paper 2
Type of publication (narrower categories)
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Article in journal 12 Aufsatz in Zeitschrift 12 Aufsatz im Buch 2 Book section 2 Conference paper 1 Graue Literatur 1 Hochschulschrift 1 Interview 1 Konferenzbeitrag 1 Non-commercial literature 1
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Language
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English 13 German 3
Author
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Abou Nabout, Nadia 1 Belo, Rodrigo 1 Christopher, Ranjit M. 1 Ciuchita, Robert 1 Clement, Michel 1 Cooper, Dylan A. 1 Cuesta-Valiño, Pedro 1 Dostál, Michal 1 Frank, Roland 1 Franks, Judy U. 1 Frick, Thomas W. 1 Frick, Thomas Walter 1 Guetz, Bernhard 1 Gummerus, Johanna Katariina 1 Han, Sang Pil 1 Holmlund, Maria 1 James, Gareth M. 1 Kim, Min-Kyu 1 Lamr, Marián 1 Linhart, Eva Larissa 1 Lobigs, Frank 1 Luo, Lan 1 Macrini, Matthew 1 Malthouse, Edward C. 1 Mansori-Amar, Sara 1 Martin-Velicia, Felix 1 Maslowska, Ewa 1 Nistor, Cristina 1 Núnez-Barriopedro, Estela 1 Palos-Sanchez, Pedro 1 Park, Sungho 1 Paulson, Courtney 1 Pehlivan, Ekin 1 Samuel, Anthony 1 Saura, José Ramón 1 Schmid, Karin 1 Schrader, Matthias 1 Schwarz-Musch, Alexander 1 Shehu, Edlira 1 Tauchhammer, Alexander 1
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Published in...
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation 2 Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing 1 Corporate communications : an international journal 1 ERIM Ph. D. series research in management / Erasmus Institute of Management 1 Economic Growth, Prosperity and Sustainability in the Economies of the Balkans and Eastern European Countries : Proceedings of the 15th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC) in Chios, Greece, 2023 1 Information systems research : ISR 1 International journal of advertising : the quarterly review of marketing communications 1 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 1 Journal of business research : JBR 1 Journal of consumer marketing 1 Journal of marketing research : JMR 1 Journal of service management 1 Management science : journal of the Institute for Operations Research and the Management Sciences 1 Technological forecasting & social change : an international journal 1
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Source
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ECONIS (ZBW) 16
Showing 1 - 10 of 16
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Programmatic advertising in online retailing : consumer perceptions and future avenues
Ciuchita, Robert; Gummerus, Johanna Katariina; … - In: Journal of service management 34 (2023) 2, pp. 231-255
Persistent link: https://www.econbiz.de/10014337950
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Incentive misalignments in programmatic advertising : evidence from a randomized field experiment
Frick, Thomas W.; Belo, Rodrigo; Telang, Rahul - In: Management science : journal of the Institute for … 69 (2023) 3, pp. 1665-1686
Persistent link: https://www.econbiz.de/10014305001
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Digitale Werbung in der Post-Cookie-Ära : Gezielte Kampagnenplanung entlang der Customer Journey
Schwarz-Musch, Alexander; Tauchhammer, Alexander; … - 2024
Suchmaschinen -- Display-Werbung und Programmatic Advertising: Charakteristika,- Rolle von AdServern,- Kampagneneinstellungen Ziele …): Vorgehensweise, Erfolgsmessung, ausgewählte Suchmaschinen Display-Werbung und Programmatic Advertising: Charakteristika …
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Persistent link: https://www.econbiz.de/10014505151
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A micro economic analysis of the Romanian online advertising market : toward more fair value sharing?
Ungureanu, Andrei - In: Economic Growth, Prosperity and Sustainability in the …, (pp. 169-188). 2024
Persistent link: https://www.econbiz.de/10015064592
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Privacy considerations for online advertising : a stakeholder's perspective to programmatic advertising
Cooper, Dylan A.; Yalcin, Taylan; Nistor, Cristina; … - In: Journal of consumer marketing 40 (2023) 2, pp. 235-247
Persistent link: https://www.econbiz.de/10013536099
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The role of perceived usefulness and annoyance on programmatic advertising : the moderating effect of Internet user privacy and cookies
Núnez-Barriopedro, Estela; Cuesta-Valiño, Pedro; … - In: Corporate communications : an international journal 28 (2023) 2, pp. 311-324
Persistent link: https://www.econbiz.de/10014288224
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Bypassing performance optimizers of real time bidding systems in display ad valuation
Christopher, Ranjit M.; Park, Sungho; Han, Sang Pil; … - In: Information systems research : ISR 33 (2022) 2, pp. 399-412
Persistent link: https://www.econbiz.de/10013362775
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Algorithms : the new leaders of the advertising market
Dostál, Michal; Lamr, Marián - In: Achieving Business Competitiveness in a Digital …, (pp. 121-149). 2022
Persistent link: https://www.econbiz.de/10013343568
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The implications of advertising personalization for firms, consumers, and ad platforms
Frick, Thomas Walter - 2018
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Persistent link: https://www.econbiz.de/10012111629
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The risk of programmatic advertising : effects of website quality on advertising effectiveness
Shehu, Edlira; Abou Nabout, Nadia; Clement, Michel - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 663-677
Persistent link: https://www.econbiz.de/10012939494
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