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Search: subject:"Public service announcements"
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Advertising
6
Public service announcements
6
Advertising effects
5
Werbewirkung
5
Werbung
5
Children
4
Consumer behaviour
4
Konsumentenverhalten
4
public service announcements
4
Emotion
3
Kinder
3
Target group
3
Zielgruppe
3
Attitude
2
Coronavirus
2
Emotional appeal
2
Gewalt
2
Narrative persuasion
2
Rational appeal
2
Social Marketing
2
Social marketing
2
Violence
2
priming
2
religiosity
2
spirituality
2
Angst
1
Anti-smoking advertisements
1
Anxiety
1
Bystander intervention
1
COVID-19
1
COVID-19 vaccination
1
Celebrity endorsement
1
Celebrity endorsements
1
Celebrity-Werbung
1
Corporate disclosure
1
Counterfactual thinking
1
Domestic violence
1
Eating habit
1
Effect evaluation
1
Emotions
1
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Undetermined
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Free
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Article
11
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Article in journal
10
Aufsatz in Zeitschrift
10
research-article
1
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English
11
Author
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Cassia, Fabio
4
Nicolini, Valentina
4
Muralidharan, Sidharth
3
Bellotto, Massimo
2
Ang, Lay Hoon
1
Bidin, Rosmiza
1
Bove, Liliana L.
1
Han, Jeong Yeob
1
Harindranath, R. M.
1
Kim, Hanyoung
1
Ko, Youngjee
1
La Ferle, Carrie
1
Lee, Jongmin
1
Lei, Jing
1
Li, Jinglei
1
Li, Mengyu
1
Megat Al Imran Yasin
1
Nandakumar, Nachiketas
1
Norliana Hashim
1
Orazi, Davide C.
1
Pookulangara, Sanjukta
1
Seo, Ja Kyung
1
Seo, Youngji
1
Sivakumaran, Bharadhwaj
1
Srivastava, Ekta
1
Yoon, Hye Jin
1
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Published in...
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International journal of consumer studies
2
Asia-Pacific journal of business administration
1
International journal of advertising : the review of marketing communications
1
International review on public and non-profit marketing
1
Journal of business research : JBR
1
Journal of nonprofit & public sector marketing
1
Journal of social marketing : JSOCM
1
Technological forecasting & social change : an international journal
1
Young Consumers
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
10
Other ZBW resources
1
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1
The influence of PSA's likeability on children’s intentions to eat healthy food
Nicolini, Valentina
;
Cassia, Fabio
- In:
International review on public and non-profit marketing
19
(
2022
)
1
,
pp. 15-36
Persistent link: https://www.econbiz.de/10013168352
Saved in:
2
Fear vs humor appeals : a comparative study of children's responses to anti-smoking advertisements
Nicolini, Valentina
;
Cassia, Fabio
- In:
Asia-Pacific journal of business administration
14
(
2022
)
2
,
pp. 166-184
Persistent link: https://www.econbiz.de/10013287990
Saved in:
3
Mediating roles of karma and self-enhancement in the effect of religious and spiritual primes on bystanders' reporting intention
Muralidharan, Sidharth
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 189-201
Persistent link: https://www.econbiz.de/10014246608
Saved in:
4
The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among unvaccinated young adults : the mediating role of empathy and psychological reactance
Ko, Youngjee
;
Kim, Hanyoung
;
Seo, Youngji
;
Han, Jeong Yeob
- In:
Journal of social marketing : JSOCM
13
(
2023
)
4
,
pp. 490-509
Persistent link: https://www.econbiz.de/10014426708
Saved in:
5
Public
service
announcements
: a literature review and way forward
Sivakumaran, Bharadhwaj
;
Harindranath, R. M.
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2451-2478
Persistent link: https://www.econbiz.de/10014427320
Saved in:
6
Would shaming or instilling hope in Indian bystanders lead to positive reporting intentions? : examining the impact of emotional appeals and perceived social support in domestic vi...
Muralidharan, Sidharth
;
La Ferle, Carrie
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
2
,
pp. 228-246
Persistent link: https://www.econbiz.de/10013205211
Saved in:
7
Exploring the functional distinction between Hindu religiosity and spirituality in direct and indirect domestic violence prevention PSAs : a study of bystander intervention in the...
Muralidharan, Sidharth
;
Pookulangara, Sanjukta
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1121-1142
Persistent link: https://www.econbiz.de/10013362129
Saved in:
8
Impact of celebrity-endorsed environmental advertisements on green economy development
Li, Mengyu
;
Li, Jinglei
;
Megat Al Imran Yasin
;
Norliana …
- In:
Technological forecasting & social change : an …
184
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014230310
Saved in:
9
The effect of ending disclosure on the persuasiveness of narrative PSAs
Orazi, Davide C.
;
Lei, Jing
;
Bove, Liliana L.
- In:
Journal of business research : JBR
127
(
2021
),
pp. 241-251
Persistent link: https://www.econbiz.de/10012494371
Saved in:
10
Children perceptions of emotional and rational appeals in social advertisements
Nicolini, Valentina
;
Cassia, Fabio
;
Bellotto, Massimo
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
3
,
pp. 261-277
Persistent link: https://www.econbiz.de/10011786179
Saved in:
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