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Search: subject:"Visual complexity"
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Consumer behaviour
16
Konsumentenverhalten
16
Visual complexity
14
Visualisierung
10
Visualization
10
Brand image
7
Markenimage
7
Complexity management
5
Komplexitätsmanagement
5
Perception
5
Social Web
5
Social web
5
Wahrnehmung
5
Advertising effects
4
Internet marketing
4
Online-Marketing
4
Processing fluency
4
Werbewirkung
4
Brand management
3
Markenführung
3
Online retailing
3
Online-Handel
3
Product design
3
Produktgestaltung
3
visual complexity
3
Attention
2
Complex systems
2
Experiment
2
Komplexe Systeme
2
Visual Complexity
2
Advertising
1
Aesthetic Preference
1
Aesthetics
1
Apparel design
1
Apparel name
1
Artificial intelligence
1
Attractiveness
1
Authenticity
1
Background visual complexity
1
Bekleidungsindustrie
1
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Undetermined
17
Free
1
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Article
20
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18
Aufsatz in Zeitschrift
18
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English
19
Undetermined
1
Author
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Lee, Jung Eun
2
Adaji, Ifeoma
1
Baek, Eunsoo
1
Bowerman, Julian
1
Cao, Rong
1
Chen, Yuangao
1
Crouch, Roberta C.
1
Dolen, Willemijn M. van
1
Durrieu, François
1
Fang, Jiaming
1
George, Benjamin
1
Han, Lintong
1
Herrmann, Andreas
1
Hoffmann, Stefan
1
Hossin, Md. Altab
1
Huang, Zhihong
1
Hur, Songyee
1
Kahn, Barbara E.
1
Ketron, Seth
1
Kolesova, Svetlana
1
Labroo, Aparna A.
1
Landwehr, Jan R.
1
Lee, Seojin Stacey
1
Liao, Miyan
1
Lick, Erhard
1
Luffarelli, Jonathan
1
Mahmood, Ammara
1
Mai, Robert
1
Mazloom, Masoud
1
Mukesh, Mudra
1
Niemand, Thomas
1
Noorian, Zeinab
1
Orth, Ulrich R.
1
Overgoor, Gijs
1
Pacheco, Barney G.
1
Pelet, Jean-Eric
1
Permell, Solange Renée
1
Rand, William
1
Reema Singh
1
Ryu, Sann
1
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Published in...
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Journal of retailing and consumer services
5
Journal of retailing
3
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Journal of Virtual and Augmented Reality (IJVAR)
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of business venturing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing Science
1
Marketing intelligence & planning
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
18
RePEc
1
Other ZBW resources
1
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1
Differential effects of
visual
complexity
in firm-generated content on consumer engagements : a deep learning approach
Wang, Feng
;
Yue, Mingyue
;
Yuan, Quan
;
Cao, Rong
- In:
Marketing intelligence & planning
42
(
2024
)
4
,
pp. 684-703
Persistent link: https://www.econbiz.de/10015056894
Saved in:
2
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
3
Unveiling the effects of livestream studio environment design on sales performance : a machine learning exploration
Han, Lintong
;
Fang, Jiaming
;
Zheng, Qiqi
;
George, Benjamin
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 161-172
Persistent link: https://www.econbiz.de/10014530409
Saved in:
4
From pixels to engagement : examining the impact of image resolution in cause-related marketing on Instagram
Ryu, Sann
- In:
Journal of research in interactive marketing : …
18
(
2024
)
4
,
pp. 709-730
Persistent link: https://www.econbiz.de/10015062847
Saved in:
5
Visual
complexity
= hedonic? : effects of visually complex packages on consumer perceptions and evaluations of products
Baek, Eunsoo
;
Huang, Zhihong
;
Lee, Seojin Stacey
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364483
Saved in:
6
How background
visual
complexity
influences purchase intention in live streaming : the mediating role of emotion and the moderating role of gender
Tong, Xinjia
;
Chen, Yuangao
;
Zhou, Shasha
;
Yang, Shuiqing
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013364477
Saved in:
7
Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs
;
Rand, William
;
Dolen, Willemijn M. van
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
Saved in:
8
The effects of apparel names and
visual
complexity
of apparel design on consumers' apparel product attitudes : a mental imagery perspective
Lee, Jung Eun
;
Shin, Eonyou
- In:
Journal of business research : JBR
120
(
2020
),
pp. 407-417
Persistent link: https://www.econbiz.de/10012417147
Saved in:
9
Label design of wines sold online : effects of perceived authenticity on purchase intentions
Pelet, Jean-Eric
;
Durrieu, François
;
Lick, Erhard
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012268977
Saved in:
10
What's in a logo? : the impact of complex visual cues in equity crowdfunding
Mahmood, Ammara
;
Luffarelli, Jonathan
;
Mukesh, Mudra
- In:
Journal of business venturing
34
(
2019
)
1
,
pp. 41-62
Persistent link: https://www.econbiz.de/10011980973
Saved in:
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