Search Results - subject:"agency relationships"

A framework for the sustainability of advertising agencies in an emerging economy : the case of South Africa

Mokoena, Alistair; Prinsloo, Johannes Jürgens; Gawlik, … - In: Journal of marketing communications 29 (2023) 1, pp. 46-66

Persistent link: https://www.econbiz.de/10014232398

An experimental study of gender differences in agency relationships

Li, Yaxiong; Sbai, Erwann; Chaudhuri, Ananish - In: Journal of behavioral and experimental economics 90 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10012643028

Marketer perceptions of client-agency co-creation : exploring the levels of partnership collaboration

Calderwood, Richard; Koslow, Scott; Sasser, Sheila L. - In: Journal of advertising 50 (2021) 3, pp. 309-319

Persistent link: https://www.econbiz.de/10012607906

Marketing agency/client service-for-service provision in an age of digital transformation

Hughes, Tim; Vafeas, Mario - In: Journal of business-to-business marketing 26 (2019) 3/4, pp. 265-280

Persistent link: https://www.econbiz.de/10012196308

Perspectives : client-agency opportunism : how does it happen and what can we do about it?

Chohan, Raeesah; Watson, Richard T.; Pitt, Leyland F. - In: International journal of advertising : the review of … 38 (2019) 8, pp. 1303-1312

Persistent link: https://www.econbiz.de/10012200379

How to achieve true integration : the impact of integrated marketing communication on the client/agency relationship

Laurie, Sally; Mortimer, Kathleen - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 3/4, pp. 231-252

Persistent link: https://www.econbiz.de/10012178371

Strict Liability, Capped Strict Liability, and Care Effort under Asymmetric Information

Mondello, Gérard - HAL - 2012

This paper compares the effectiveness of strict liability and capped strict liability regimes in an agency relationship among a regulatory agency and operators of risky activities. Under a double asymmetric information assumption (wealth and efficiency in care effort), it shows that capping...

Persistent link: https://www.econbiz.de/10010691384

An Evaluation of the Effects of Social Media on Client: Advertising Agency Relationships in the UK

Dimitrova, Kristina Krasimirova; MacKay, Steve - In: International Journal of Online Marketing (IJOM) 7 (2017) 2, pp. 23-41

the effects of social media on client – agency relationships with focus on Facebook as an example of personal network. The … methodology combines primary and secondary research. The paper reviews literature on client – agency relationships and social …

Persistent link: https://www.econbiz.de/10012046814

From pitch to ditch : the client/ad agency life cycle

Turnbull, Sarah - In: The marketing review 16 (2016) 2, pp. 111-127

Persistent link: https://www.econbiz.de/10011642065

Antecedents to value diminution : a dyadic perspective

Vafeas, Mario; Hughes, Tim; Hilton, Toni - In: Marketing theory 16 (2016) 4, pp. 469-491

Persistent link: https://www.econbiz.de/10011645950