Areiza-Padilla, Jose Andres - In: Cogent Business & Management 8 (2021) 1, pp. 1-21
Consumer animosity represents discomfort towards foreign goods, services and brands originating in countries with which … military value; for this reason, consumer animosity studies are mostly conducted in these countries. This study seeks to … contribute to the scarce literature on consumer animosity in Latin America, through a current conflict between two South American …