//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"employee based brand equity"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand image
10
Brand management
10
Markenführung
10
Markenimage
10
Employee-based brand equity
5
Arbeitsverhalten
4
Internal branding
4
Work behaviour
4
Arbeitskräfte
3
Brand equity
3
Viral marketing
3
Virales Marketing
3
Workforce
3
employee-based brand equity
3
Brand management systems
2
Employee based brand equity
2
Employer branding
2
Firm performance
2
Internal brand management
2
Interne Markenführung
2
Perceived environmental uncertainty
2
SEM (structural equation modelling)
2
Social Web
2
Social web
2
Arbeitsmarkt
1
B-to-B-Marketing
1
B2B brand engagement
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand commitment
1
Business-to-business marketing
1
Co-creation
1
Competitive advantage
1
Consumer behaviour
1
Earned media
1
Ehrenamtliche Arbeit
1
Employee brand understanding
1
Employee retention
1
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
research-article
1
Language
All
English
11
Author
All
Poulis, Athanasios
2
Wisker, Zazli
2
Anantadjaya, Samuel P. D.
1
Baca, Granit
1
Bosslet, Ronja
1
Botha, Elsamari
1
Duh, Helen Inseng
1
Ferreira, Pedro
1
Gomes, Sandra
1
Gunawan, Grace Aditya
1
Hesse, Andreas
1
Häusler, Mariella
1
Kietzmann, Jan
1
King, Ceridwyn
1
Moorman, Christine
1
Nawangwulan, Irma M.
1
Nogueira, Mafalda
1
Piehler, Rico
1
Pitt, Christine S.
1
Pitt, Leyland F.
1
Plangger, Kirk A.
1
Pramesty, Ignatia Andari
1
Reshidi, Nail
1
Santarém, Francisco
1
Schmidt, Holger J.
1
Schneider, Aileen
1
Sorescu, Alina
1
Sousa, Bianca
1
Tavassoli, Nader T.
1
Wara, Helen Uzezi
1
Xiong, Lina
1
more ...
less ...
Published in...
All
Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
1
European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of hospitality management
1
Journal of African business
1
Journal of Product & Brand Management
1
Journal of management history
1
Journal of marketing research
1
Journal of nonprofit & public sector marketing
1
Qualitative market research : an international journal
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Other ZBW resources
1
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brands in the labor market : how vertical and horizontal brand differentiation impact pay and profits through employee-brand matching
Moorman, Christine
;
Sorescu, Alina
;
Tavassoli, Nader T.
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 204-224
Persistent link: https://www.econbiz.de/10014584189
Saved in:
2
Internal branding of a university business through building and gaining from
employee-based
brand
equity
Duh, Helen Inseng
;
Wara, Helen Uzezi
- In:
Journal of African business
25
(
2024
)
3
,
pp. 427-444
Persistent link: https://www.econbiz.de/10015049505
Saved in:
3
Employee
based
brand
equity
: a systematic review of literature, framework development, and implications for future research
Sousa, Bianca
;
Ferreira, Pedro
- In:
Journal of management history
30
(
2024
)
3
,
pp. 475-492
Persistent link: https://www.econbiz.de/10014578210
Saved in:
4
Developing internal marketing strategies for measuring and managing
employee-based
brand
equity
Baca, Granit
;
Reshidi, Nail
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 687-704
Persistent link: https://www.econbiz.de/10014430706
Saved in:
5
How posting in social networks affects
employee-based
brand
equity
Hesse, Andreas
;
Schmidt, Holger J.
;
Bosslet, Ronja
; …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1907-1925
Persistent link: https://www.econbiz.de/10013352656
Saved in:
6
Volunteer brand equity? : exploring the adoption of Employee Brand Equity (EBE) dimensions to understand volunteers' contributions to build nonprofit organizations' brands
Nogueira, Mafalda
;
Santarém, Francisco
;
Gomes, Sandra
- In:
Journal of nonprofit & public sector marketing
32
(
2020
)
1
,
pp. 73-104
Persistent link: https://www.econbiz.de/10012200057
Saved in:
7
How employees engage with B2B brands on social media : word choice and verbal tone
Pitt, Christine S.
;
Plangger, Kirk A.
;
Botha, Elsamari
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 130-137
Persistent link: https://www.econbiz.de/10012107701
Saved in:
8
Modeling
employee-based
brand
equity
(EBBE) and perceived environmental uncertainty (PEU) on a firm's performance
Poulis, Athanasios
;
Wisker, Zazli
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 490-503
Persistent link: https://www.econbiz.de/10011620604
Saved in:
9
Modeling
employee-based
brand
equity
(EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance
Poulis, Athanasios
;
Wisker, Zazli
- In:
Journal of Product & Brand Management
25
(
2016
)
5
,
pp. 490-503
Purpose This paper aims to examine the impact of
employee-based
brand
equity
(EBBE) and perceived environmental …
Persistent link: https://www.econbiz.de/10014896886
Saved in:
10
Measuring customers' intimacy : evidence from Indonesian service-based companies
Anantadjaya, Samuel P. D.
;
Nawangwulan, Irma M.
; …
- In:
Ekonomika : međunarodni časopis za ekonomsku teoriju …
61
(
2015
)
2
,
pp. 11-28
Persistent link: https://www.econbiz.de/10011347276
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->