Boer, Evert R. de; Gudmundsson, Sveinn Vidar - In: Journal of Air Transport Management 24 (2012) C, pp. 18-24
Since American Airlines launched the first frequent flyer program in the US on May 1, 1981, the programs have ballooned … this article we review how the programs evolved over the last 30 years and introduce three typologies of frequent flyer … operating autonomous next generation programs are more likely to run a frequent flyer program that is sustainable and …