Search Results - subject:"marketing function"

The role of marketing in new ventures : How marketing activities should be organized in firms’ infancy

Fürst, Andreas; Gabrielsson, Mika; Gabrielsson, Peter; … - In: Journal of the Academy of Marketing Science 51 (2023) 5, pp. 966-989

Persistent link: https://www.econbiz.de/10014336038

Revisiting public relations function in the digital era : a study on public relations and marketing practitioners in Hong Kong

Tong, Suk Chong; Chan, Fong Yee - In: Asia Pacific journal of marketing and logistics 35 (2023) 8, pp. 1883-1899

Persistent link: https://www.econbiz.de/10014430183

Joint optimization of the marketing and operations functions

Tadj, Lotfi; Djemili, Salah - In: Opsearch : journal of the Operational Research Society … 59 (2022) 2, pp. 574-593

Persistent link: https://www.econbiz.de/10013273214

A theory of marketing's contribution to customers' perceived value

Misra, Shekhar; Pedada, Kiran; Sinha, Ashish - In: Journal of creating value 8 (2022) 2, pp. 219-240

Persistent link: https://www.econbiz.de/10014581506

The past, present, and future of marketing strategy

Sozuer, Sibel; Carpenter, Gregory S.; Kopalle, Praveen K.; … - In: Marketing letters : a journal of research in marketing 31 (2020) 2/3, pp. 163-174

Persistent link: https://www.econbiz.de/10012301432

From data to action : how marketers can leverage AI

Campbell, Colin L.; Sands, Sean; Ferraro, Carla; Tsao, … - In: Business horizons 63 (2020) 2, pp. 227-243

Persistent link: https://www.econbiz.de/10012172056

Responding to change and customer value improvement : pragmatic advice to banks

Nyagadza, Brighton - In: The marketing review 19 (2019) 3/4, pp. 235-252

Persistent link: https://www.econbiz.de/10012299794

Are SMEs "cutting corners" on social media marketing? : an exploratory study in the Italian context

Bartoloni, Sara; Ancillai, Chiara; Pascucci, Federica; … - In: International journal of internet marketing and … 13 (2019) 4, pp. 302-320

Persistent link: https://www.econbiz.de/10012155301

MARKETING’ S CONTINUOUS RISE AND SHINE

PURCAREA, Theodor Valentin - In: Holistic Marketing Management Journal 4 (2014) 3, pp. 06-25

Persistent link: https://www.econbiz.de/10010894417

Implementing and Adapting Services Marketing to the Companys Structure, Systems and Culture

TANASE, George Cosmin - In: Romanian Distribution Committee Magazine 4 (2013) 2, pp. 21-26

Services marketing, by definition, focuses on the external stakeholders, and principally on the customers. By managing the interactions and relationships with the customers, value is created. Successful value-oriented services marketing is determined by strong interdependencies between all...

Persistent link: https://www.econbiz.de/10010747913